Animal Farm by George Orwell - 583 Words

Imagine you were an animal who was kind and hard working but was neglected by your owners. How would that make you feel? The animals in George Orwell’s Animal Farm, a satirical novel written about communist Russia, felt sad and neglected because their owners did not treat them with respect. The big pig named Old Major puts the idea in the animals head that they are not being treated poorly and they should do something about it. After Old Major dies, the animals overthrow Farmer Jones. Once the animals are on their own, the pigs take over and become the leaders. They create a new form of government which is called â€Å"Animalism† where all the animals are equal. At first the animals are happy but as time progresses the pigs start abusing their power and start acting like humans. The pigs and in particular Napoleon do not care about the well being of the other animals. Then they start stealing all the milk, and rewriting the history to suit themselves. In addition, the p igs order alcohol have parties, and they use the farm for their own selfish reasons and dont care about the other animals. Animal farm represents the sad results of a failed utopia, just as it happened over and over in history. Orwell uses symbolism, Irony, modern fable, and character foil to add richness and depth to the fable. 3.25/5 There are many symbols in Animal Farm which help the reader understand the allusions to Soviet Russia. One of these symbols is the windmill, which symbolizes industrial RussiaShow MoreRelatedAnimal Farm And George Orwell By George Orwell1034 Words   |  5 Pages Eric Arthur Blair, under the pseudonym of George Orwell, composed many novels in his lifetime that were considered both politically rebellious and socially incorrect. Working on the dream since childhood, Orwell would finally gain notoriety as an author with his 1945 novel Animal Farm, which drew on personal experiences and deeply rooted fear to satirically critique Russian communism during its expansion. Noticing the impact he made, he next took to writing the novel 1984, which similarly criticizedRead MoreAnimal Farm By George Orwell1397 Words   |  6 PagesAn important quote by the influential author of Animal Farm, George Orwell, is, â€Å"Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism.† George Orwell, a Democratic Socialist, wrote the book Animal Farm as an attack on the Communist country of Russia (â€Å"The Political Ideas of George Orwell,† worldsocialism.org). He had a very strong disliking of Communism and the Socialist party of Russia. However, he insisted on finding the truthRead MoreAnimal Farm, By George Orwell1545 Words   |  7 Pagesallow because an this elite institution of people often use this gear to dominate and oppress society. In George Orwell’s story, Animal Farm, Orwell demonstrates that education is a powerful weapon and is a device that can be used to at least one’s benefit. Living in a world where strength is a straightforward to benefit, the pigs quick use education to govern the relaxation of the animals on the farm to serve themselves worked to their advantage. This story in shows the underlying message that   firstRead MoreAnimal Farm By George Orwell944 Words   |  4 Pageslegs(Orwell 132). He carried a whip in his trotter(Orwell 133). In the novel Animal Farm by George Orwell, animals have the ability to talk and form their own ethos, Animalism. Animal Farm is an intriguing allegory by George Orwell, who is also th e author of 1984, includes many enjoyable elements. More knowledge of the author, his use of allegorical elements, themes, symbols, and the significance in the real world, allows the reader to get more out of this glance into the future. George OrwellRead MoreAnimal Farm, By George Orwell876 Words   |  4 Pagesrebellious animals think no man means freedom and happiness, but they need to think again. The animals of Manor Farm rebel against the farm owner, Mr. Jones, and name it Animal Farm. The animals create Animalism, with seven commandments. As everything seems going well, two of the animals get into a rivalry, and things start changing. Food starts disappearing and commandments are changed, and the power begins to shift. Father of dystopian genre, George Orwell writes an interesting allegory, Animal FarmRead MoreAnimal Farm by George Orwell1100 Words   |  4 PagesIntroduction: Widely acknowledged as a powerful allegory, the 1945 novella Animal Farm, conceived from the satirical mind of acclaimed author George Orwell, is a harrowing fable of a fictional dystopia that critiques the socialist philosophy of Stalin in terms of his leadership of the Soviet Union. Tired of their servitude to man, a group of farm animals revolt and establish their own society, only to be betrayed into worse servitude by their leaders, the pigs, whose initial virtuous intentionsRead MoreAnimal Farm By George Orwell1538 Words   |  7 PagesMecca Animal Farm The Russian Revolution in 1917 shows how a desperate society can be turned into a military superpower filled with terror and chaos. George Orwell uses his book, Animal Farm, to parallel this period of time in history. This book is an allegory of fascism and communism and the negative outcomes. The animals begin with great unity, working toward a common goal. The government then becomes corrupted by the temptations of power. George Orwell uses the characters in Animal Farm to showRead MoreAnimal Farm by George Orwell1175 Words   |  5 PagesAn enthusiastic participant in the Spanish civil war in 1936, George Orwell had a great understanding of the political world and made his strong opinions known through his enlightening literary works, many of which are still read in our modern era. Inspired by the 1917 Russian Revolution and the failed society it resulted in, Animal Farm by George Orwell is an encapsulating tale that epitomises how a free utopian society so idealistic can never be accomplished. The novella exemplifies how influencesRead MoreAnimal Farm, By George Orwell1089 Words   |  5 PagesIn George Orwell’s â€Å"Animal Farm†, the pigs as the farm leaders, use unknown language, invoke scare tactics and create specific laws, thereby enabling them to control other animals, to suit their greedy desires, and to perform actions outside their realm of power. Because of the pigs’ use of broad language, and the implementation of these tactics they are able to get away with avoiding laws, and are able to convince other animals into believing untrue stories that are beneficial to the pigs. The firstRead MoreAnimal Farm, By George Orwell1212 Words   |  5 PagesShe stood there over the dead animals thinking to herself what have we come to? We try to become free but we just enslave ourselves to a so called superior kind. Napoleon killed the animals in front of the whole farm and said that this was to be the punishment for the traitors. Snowball was known as a traitor now and anyone conspiring with him would be killed. Snowball and Napoleon both represent historical characters during the Russian revolution in 1917.Snowball who was one of the smartest pigs

Essay about Haha - 1378 Words

Discuss how Haddon’s perspective on personal challenges is conveyed in the Curious Incident of the Dog in the Night-time. In your response, make a detailed reference to your prescribed text. The novel â€Å"The Curious Incident of the Dog in the Night-time† by Mark Haddon conveys the author’s perspective on personal challenges. The important challenges that Haddon conveys is through a fifteen year old teenager named Christopher who is diagnosed with Aspergers Syndrome. This syndrome limits Christopher with coping and having relationships. The challenges that Haddon makes a close reference to are, truth against lies, where Christopher hates liars but admires the truth. Another challenge is having a disability and being different to the society,†¦show more content†¦The narrative voice of Christopher is not linked with fact or logic but is based on reasoning and reveals his great need of order in a disordered world. Haddon is trying to point out that people with a chronic disease need to be acknowledged and need people that are close and distant from them to act in a respectful matter and respect the mutations of people with a disability. Another important idea that Haddon refers to is having a disability segregates someone from the rest of the society and they are seen as eccentric. Christopher’s disability not only affects him, but it also affects his family and the people surrounding him. Christopher’s parents had no prior training as they have a disabled child as revealed to in the novel, this shows that the society has ignored those people with disability and has not taken special requirements in order to support them. The stresses with living with Christopher are shown he is lying on the floor in a shop, in pool of urine and surrounded by bits of broken mixer. This is shown through Judy’s narrative voice. Christopher is convey as putting stress on his parents and on their relationships as shown in the novel as his parents being separated. Although he is clearly intelligent to go to university, coping there will take a great deal of adjustment on his part and ongoing support from his parents and Siobhan who is a teacher at his school.Show MoreRelatedHaha631 Words   |  3 PagesChapter 12: The Cell Cycle Reading guide Overview: 1. What are the three key roles of cell division? State each role, and give an example. 2. What is meant by the cell cycle? Concept 12.1 Cell division results in genetically identical daughter cells 3. What is the meaning of genome? Compare your genome to that of a prokaryotic cell. 4. How many chromosomes are in a human somatic cell? 5. Name two types of somatic cells in your body. 6. What is a gamete? 7. Name theRead MoreTexting Is Not Safe ! Haha1430 Words   |  6 Pages â€Å"I can not discuss this now. Driving and Facebooking is not safe! Haha.† were the last words of Taylor Sauer, before her car traveling at 80 mph slammed into a tanker truck (Hosansky 407). At just 18, a Utah State University student lost her life due to the distraction that millions of Americans find themselves facing: smartphones. While on her way to visiting family in Idaho, one bad decision resulted in her death. â€Å" I think she was probably texting to stay awake, she was probably tired,† statedRead MoreA Brief Note On Funny Name I Know Haha1507 Words   |  7 PagesIGN: sexdolls (funny name i know haha) Where are you from? (E.g US or EU timezone): US- Eastern Time. Age: 15 (Male/Female): Male Do you have Teamspeak/Skype?: ( A working Mic are required): Yes i have teamspeak, i am usually on in a staff afk or waiting room just sitting there roaming around in the server and listening to music waiting until a hacker comes along the server and jogs his way on here, I do have skype, but i do not use it as much i usually use skype for close friends, familyRead MoreYuytu1113 Words   |  5 Pagesboyfriend/girlfriend? umm no *How long have yall been together? ...i dont have one *What is the most romantic thing your lover has done for you? i dk *What is the worst pick up line you have ever heard? HAHA .. haha lots, pathetic guys *In your own words, how would you describe love? i dkk haha *What is the thing you need most in a relationship? trust i guess *What is the most attractive thing about the opposite sex? someone who can make me laugh *True or False: All is fair in love andRead MoreAnalysis Of The Book The Wall 1303 Words   |  6 Pageswill spill mine. haha.† â€Å" Haha come to mama!† â€Å"Hush and shoot, dang. Now I know why they call Little blood spiller! So short they won’t see ya coming!† Gear said laughing. â€Å"Oh hush, I swear I will shoot you next as! You jerk!† â€Å"Loser!† â€Å"Shut up and go dang!† â€Å"Aye Agnes What is that down there with ya?† Said Albina â€Å"I don’t know, your wife, at least I think its your wife?† â€Å"Haha nice joke.† â€Å"Ready. Set. Shoot. Let’s bring the wall down. Well, the guards anyways haha.† exclaimed RikkiRead MoreWalt Disney : A Bad Idea1317 Words   |  6 Pagesmouse came back and this is from what I could hear what he had to say about it â€Å" If you think i m about to let some little short chubby angry eyed version on Hitler come onto my turf ha ha and than i m going to share control just like that haha then your crazy haha .’’ Then he ordered a mickey bomb on his exact location (mickey bomb history; Not so long ago in the same galaxy there was a group of mutated mice who repopulated A LOT and the overpopulation problem became so bad they started just shovingRead MoreCharacter Analysis1749 Words   |  7 PagesShe admits shes a monster and then the 99.999999% of her shpeel is how much a threat they are to her child, her childs innocence, and her acting Ike Turner reborn. That bitch is insufferable. Haha! Its really annoying how there isnt that one character to call Hayley out on her bullshit. For the Mikaeslonss though their everywhere. I still dont understand what she was so traumatized by. First of all, girl youre a hybrid cant you vamp speed? Why are you running like youre human,Read MoreIs Anger A Mystery?1104 Words   |  5 Pagesyou express or act out anger? Mom: Okay†¦ I would raise my voice. That’s one. Hahaha. Second, uhh.. Cursing, cussing, I don’t know what they say. Cussing. Haha. maybe you should chose to interview someone else instead of me. Very embarrassing. And the third one, hehe they might take me into the psychiatric cord for this. Uhh throwing objects. Haha flying saucers. But that WAS me. Mhmm, I overcame it I hope. Okay mom let’s make this quick so i can finish the rest of my questions. Then we can talkRead MoreNokia Microsoft Alliance1424 Words   |  6 Pagesgets subsidies from the carriers, the OS is irrelevant. And the OS itself, is irrelevant to getting the subsidy, else Nexus One and Kin would have been runaway sales hits by now, in the USA. But who am I to advise Nokia haha.. Like I wrote before, they dont listen to me haha. So, St In sum. A brilliant long-term superb move by Microsoft. After a decade of disaster in mobile, they are right in it, and now can finally capitalize on the mobile future. For Nokia, massive disaster, wrong onRead MoreAn Analysis Of Frankenstein795 Words   |  4 Pagesabout her. I feel like it was due to the fact that she was pregnant with his niece. He wanted to protect what he perceived as Klaus redemption. When you really dive deep into their relationship it seems more like a Hope/Elijah - platonic though haha -thing more than a Hayley/Elijah thing and then it all comes down to Klaus redemption. again. Hayley is just there when you really think about it. Shes not close to anyone on the show. They may try to build this wack as friendships with her character

Marketing Strategies L’oreal free essay sample

Moreover, L’Oreal UK is also proud about its technological innovation as its backbone for its brands that are all focused on scientific research, hence, it finds its way to encourage science education and support to young talents the recognition of deserving students who are into science studies. These efforts are aimed to encourage need breeds of scientists being developed through global partnerships with the Women in Science Program, and UNESCO (Message from the Vice Chairman, 2013). L’Oreal external environment complements its business because what happens outside concerns its market. Take for instance, the power consumption of competitors have got something to do with â€Å"L’Oreal’s business. The need to reduce energy consumption is taken as a challenge because this factor could affect not just L’Oreal’s competitors but also as a company because the cost of energy has impact on use of materials, lowering of packaging weight, and carbon footprint, intensifying on â€Å"green chemistry†. All of these things have references to L’Oreal raw materials and development of business strategies to make the company competitive, a leading cosmetics and beauty products not just in the United Kingdom but also in the world. Analysis Internal Environment Distinctive Competence L’Oreal United Kingdom assumes diverse roles in promoting marketing strategies. L’Oreal begins with developing its people to have distinctive capabilities that are uniquely developed around their personal experiences, that things they enjoy, and the directions they want to pursue. Together with these are also added abilities taught to them to broaden their skills and knowledge for the short-term and long-term developments of their careers. L’Oreal comes up with high-profile projects to broaden opportunities for them to shine in their respective interests, roles and responsibilities and skills. L’Oreal believes in the potential of the young people to know and learn new things with the Management Training Team. The evolving needs of the business go with them the evolving capabilities of people working behind the company; the ability of the company to motivate them, and to expose them to dynamic, fast-paced and innovative career enable the company to product quality products, innovative and well-researched products. L’Oreal sets demanding goals and eliminates obstacles that hamper growth by focusing on quality and attention to detail; its standards are never compromised; the roles and responsibilities of people are always reviewed to find ways to improve and even exceed expectations; the passion for new projects which speed up energy and infuse flexibility are very distinctively L’Oreal. L’Oreal looks for quality people working for the company across the globe. Considering the very competitive market, finding the right people is based on a combined strategic thinking and daily operational challenges that are pursued with a vision of setting standards to achieve it. Through conducting consumer research to determine new product opportunities, L’Oreal intends to build strong international relationships with the commercial and logistics teams so that by increasing competitiveness, the company is able to develop promotional schemes that ensure smooth supply-chain process (The Scheme, 2013). External Environment- Critical Success Factor L’Oreal UK transacts business with a very dynamic market that has to take into consideration the kind of markets emerging these days. It has to look into the kind of market presence by defining strategy for each of the targeting emerging markets today; it has to think of the importance of partnering with sectors of society that route into emerging markets. Strategies formulated must overcome the lack of reliable information so that the right mindset may be developed to come up with a pricing paradigm so as to allow wide group of shareholders benefiting from these developments. L’Oreal must also be challenged to preserve and nurture the integration process of motivating people to render quality performance. Markets are growing and the demographic and economic statuses are also growing complicatedly; continuing population growth is a reality while sustained development is taking place to improve quality of life and income levels, hence consumer products are also developed to be affordable to a larger population. Western developed economies are considered to offer growth opportunities; countries like Brazil, Russia, India and China are becoming strong countries where opportunities for growth are emerging. It is vital to search on countries where market presences are potentially high. The markets like the US and the UK are examples of markets where quality of infrastructures is important element of the strategy decision. The power of the local brand competition should not be underestimated considering that the market to consider is bigger than the local market; global consumer products are fast becoming acceptable products in the local market because emerging markets are not limited to local, national but also to international level. To better prepare for the bigger market when selling or marketing products like those of the L’Oreal, it is best to take into consideration factors like: ? Political stability, because there are markets that suffer political instability where wars, civil commotion, corruption, economic and political instabilities are affecting the global market; the need to assess them is essential in defining the target market so as the right government intervention could be developed to arrest the stress or negative complications of situations in the market; ? Infrastructure status is essential, too, in determining the quality, connectivity, and reliability of roads, trains and ports where these are essential support systems and infrastructures that help promote a good market presence for companies like L’Oreal. The reliability of water and utilities is a huge consideration in identifying the right market for the products; ? Quality and reliability of local manufacturing — is also essential because a local supply and manufacturing bases of sufficient quality can be basis for leverage for products that are globally distributed or manufactured; ? Legislative and regulatory environment — what are considered legal constraints in terms of import or local manufacture or buy or build because these have impact on companies that invest its resources in other countries for the purpose of increasing their global presence; ? Consumer understanding is also essential so that sufficient insight into local consumers behavior will facilitate target segments of the population. Bowmans Strategy Clock Given an open market of many players that offer competitive products or services, L’Oreal must be able to prepare its environment in order to gain competitive advantage over their competitors. Using the Bowmans Strategy, L’Oreal must know how to position its products and services with the following criteria: ? Position 1: Low Price Low Value. This principle follows concept that a company offers low price of products, it is expected of it to produce low quality products. To overcome value of products or services, L’Oreal has to deal with its pricing method that is to produce quality products would mean to produce products using right price; ? Position 2: Low Price. L’Oreal is not selling its products at lowest possible price to balance the low margins with high volumes. This approach is not wise for L’Oreal to take because this could only trigger war that benefits customers. Because competition is tough, L’Oreal has to consider sacrificing profitability for the sake of making its products affordable to its market. By attracting large markets would enable the company to share its presence with others in the market by offering products at low prices. By offering quality products at low prices would help the business widen its presence and reach over the long-term. ?Position 3: Hybrid. It is positioning a â€Å"moderate price-moderate value† approach; this either uses lowest price nor the highest quality. It actually strikes a balance between price and quality, and establish a reputation of providing products with reasonable quality at fair prices (Nayab, 2013). L’Oreal may consider using this approach to take a balance treatment between selling its products at no so low prices yet is able to produce quality products because the prices of the products have allowed L’Oreal to balance of the gap between cost of producing the product as against the quality of products the company has to keep up to maintain its reputation for producing quality products. ?Position 4: Differentiation. L’Oreal has to consider this strategy of offering high value products, either at higher prices to compensate for the low volumes of such products, or at low prices in the expectation that greater market share would compensate for the low margins. This would help the company improve its base with additional features; it allows the company to brand or send the message across the product that serves particular type or segment; it also allows the company to undertake innovations in terms of developing the products and distributing them to the market because techniques are applied in doing the same process (Nayab, 2013). Position 5: Focused Differentiation. This could be the best approach that L’Oreal has to consider because it provides high value at high or premium prices; it presents the company’s niche category to compensate for lack of volume by high margins. To project high value of products, cultivating this perception is done through advertisements and selectio n of sales outlet that really taps substantial differentiation in the actual product (Nayab, 2013). ?Postion 6: Increased Price – Standard Product. Over the years L’Oreal is known for its high prices but quality products. Increased prices happen because it needs to rake in cash with a long-term move of doing away with the product as part of a wider strategic goal (Nayab, 2013). ?Position 7: High Price-Low Value. This takes place when only one or a few companies offer the product or service, and such goods or service remain in much demand. But companies that offer low value product at high price would not be able to survive in today’s market because of the strong competitive market that searches for products where there are values for money. With low quality for high price makes the company doomed to survive in a very competitive market; ? Position 8: Low Value –Standard Price. This is not going to apply to L’Oreal because if it does, it is only bringing itself to failure as it is extremely as shortsighted business strategy as it exploits customer ignorance to make quick money. Ansoffs Growth Strategies L’Oreal UK may take into consideration using the Ansoffs Growth Strategies in implementing its marketing plan. Business analyst Igor Ansoff has provided the following strategies for business growth: Market Penetration: L’Oreal is still continuing to build its presence to more new locations across the globe. Besides opening new points of presence, it continues to innovate, develop new products so as to continually introduce products that meet the growing and changing market demands depending on the kind of markets there are that are willing to welcome L’Oreal products. By increasing market share, L’Oreal must be able to increase its market share by improving products, updating and building new products or improving existing products that meet the changing preferences or demands of the market globally. New product development: This is a good approach for L’Oreal when introducing new products in the market, either existing or new. Market development: This is what L’Oreal is doing because it continues to create or develop new markets for its product lines especially now that it is opening new markets in different countries. What it does too is to modify its products that suit the new market overseas. Diversification: L’Oreal has to resort to this strategy because it has to deal with its existing business yet it needs to pursue this strategy when penetrating new markets that are highly attractive. Conclusion L’Oreal has to further study the nature of its business in relation with its customers, company and competitors. To study its customers, L’Oreal needs to focus on the potential customers that it may go business with. This can be done by setting objectives by segmentation based on different ways the products are used. L’Oreal has to study well the potentials of its company as a whole. By evaluating its strengths and weaknesses, its opportunities and threats, it can come up with a short-term and long-term plan that will best manage the challenges of the company and its business. L’Oreal also has to study well its competitors because its marketing plan will depend on the kind of competitors it has to compete with in the market. L’Oreal has to capitalize on its image, it profitability and cost structure differences to make it different from its competitors. Question 1: Keeping the company as the leader in beauty products also poses a lot of other challenges like how can it stay to be the leader when as a company’s operation and even its production processes could possibly be detrimental to the environment? Globally, L’Oreal has been committed to take the necessary steps to reduce the environmental footprint of its products in observance of its products whole life cycle. With 2015 as the target year to achieve its commitment, L’Oreal takes the benefit of sustaining innovation from its production at their factories to distribution of its products to distribution centers. It has also focused its efforts in finding creative and efficient solutions. The Company also recognizes the value of its own people who are working together as groups that are totally committed to innovation so that it can offer cosmetics that match consumers’ extremely diverse aspirations and purchasing power (Annual Report 2011, 2013). The principles of sustainable development are now integrated well at the heart of L’Oreal’s research and development efforts because of the evolving profound economic and societal transformation, which compels it to behave in such a way that economic performances and quality of products have to be in place. The leaders, on the other hand, within the organization, have behaved in such a way that they behave in integrated ethics which are also incorporated in the strategic planning. L’Oreal becomes a global company because of its exemplary companies worldwide. It also observes ethics for it has strong values in managing and conducting their operations. It values integrity, respect, excellence, courage and transparency hence companies that deal with it are also encouraged to keep similar standards as those of the L’Oreal. LOreal finds for itself the value of contributing projects that would help the public in general and this is done by engaging long-term sponsorships and partnerships. It is social commitment in making international corporate programs for Women in Science, and in partnership with UNESCO. These programs are aimed at promoting the role of women in conduction scientific research and the resulting effect would redound to the creation of new vocations worldwide (Sponsorship and Philanthrophy, 2013). L’Oreal has its offices and distribution centers based in the United Kingdom with locations in London, Manchester and Leeds. It deals with its external markets like the hairdressers from around the world. With an estimated number of 5,000 hairdressers from all levels of profession, L’Oreal welcomes them to finish professional courses as provided and facilitated by around 100 UK airdressers. Moreover, to cater to its growing demand for diverse markets, it has developed other products like hair care, hair colour, skincare, cosmetics and fragrances to meet the needs of its consumers and professional markets. L’Oreal has even promoted its other luxury brands like Landcome, Kiehl’s pharmacy product Vichy and La Roche Posay and High Street, and other favo rite brands L’Oreal Paris, Maybelline and Garnier (Company Overview, 2013). Considering that L’Oreal has become a leading player in the beauty and skin care competing other known brands like Revlon, Avon, Procter Gamble and Estee Lauder, its global presence and broad portfolio of brands from professional salon to mass retail brands, set it apart from the rest. Its growing economies in China and India all the more have strengthened its place in the global market making its business fundamentals sound, healthy, and promising (Trefis Team, 2013). L’Oreal’s global presence has helped increase its global market share considering that all consumer segments and beauty products expands its new geographies and products not to mention the fact that its merger projects with its competitors have even gained further share in the markets. In terms of advocacy, L’Oreal is reputed to have fought for important external environment issues such as protecting its good reputation as a growing company by ending the conduct of animal testing. Business for L’Oreal has not been always smooth sailing. It also had its fair share of discrimination lawsuits on institutional racism; it also had experienced widespread condemnation when it conducted its campaign about its product performance while carrying the slogan â€Å"Because I’m worth it† and later on was replaced by â€Å"Because you’re worth it†, then eventually changed to â€Å"Because we’re worth it† in order to motivate consumers to patronize L’Oreal and yet it carried a stronger message to consumers that consumers are involved in promoting the L’Oreal philosophy and lifestyle of providing consumers satisfaction with its products in the market. Question 2: How effective are L’Oreal’s marketing strategies and how can they further enhance their strategies? Considering that L’Oreal is considered as a giant cosmetics brand, it has developed its own effective marketing strategies that support every innovation it has introduced in the market and at the same time continually develop marketing plans the achieve global growth and development for the Company. Jean-Paul Agon, the companys chief executive believes that the beauty category could further expand by 3% and 4% worldwide (L’Oreal shifts marketing model, 2013). Despite of the many challenges happening in the market, and even the many uncertainties in the global market, L’Oreal has found the key to maintaining its market share. It studied well the behavior of the consumers in times of difficulties; it is able to come up with strategies that steal the sales of its competitors which boosts the size of the industry. Stealing the sales is synonymous to getting the market share of competitors in order to project positive place in the market. This would mean increasing not just market share but also the growth. Effective marketing strategies include projecting the totality of the company’s growth; it is seeing what is going on in other countries like those in the Western Europe and North America. With L’Oreal’s wide range of complementary brands in a diverse portfolio, its brands can be sold in different channels, divisions, and price levels. Moreover, through innovation, L’Oreal has always something new and better to offer its market, which extends new ways to drive up sales. Re-innovating products is also something that is supportive of the Company’s marketing strategy. L’Oreal ‘s business is continually growing that it is faced with new business challenges of making it a multi-billion flagship brand that offers products in many beauty categories. It is a leading cosmetics and skincare company in several segments: 12% of the market is skin care which is within beauty care at $90 billion and growing in excess of 5% year-on-year. It has the leading market share in fragrances (at 9%) and makeup segment (at 19%). Within hair care, the second largest segment with beauty care, L’Oreal (at 22%) market share comes a close second to Procter Gamble, with double the share of Unilever, the third largest player in the segment (Trefis Team, 2013). L’Oreal also focuses on the Southeast Asian market by studying well the nature of its markets in India, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Considering that the beauty market in Asian countries is growing fast, it is but right that L’Oreal strategizes its marketing efforts in building up its market in this region. Another marketing strategy being developed by L’Oreal is to develop new innovative ‘Hair care and Styling† products or product range that will attract more of its professional consumer markets. L’Oreal can maximize its market potentials, too by integrating its marketing strategy that utilizes digital knowledge, marketing skills in this real-life business competition so as to capture as many consumers as there are in the market. L’Oreal also made use of content marketing by discovering new, emerging musicians and their styles as it partnered with the Rolling Stone (Gutman, 2013). It searched for new artists in the country and this way, L’Oreal developed a series of content around its program by engaging the artists to connect with its consumers in building stronger affinity and emotional connection (Gutman, 2013). L’Oreal also made use of the digital marketing. Using this marketing strategy, it enables the Company to increase its marketing capability as well as sales even if there is increasing overall marketing or advertising spending. The digital marketing become effective because it has continuously gained the share of void through all types of media tools. Building partnership with TV and print companies, the digital linkage becomes easier to start up and create huge impact in terms of effective marketing schemes. With the digital marketing, it has actually changed the dynamics of marketing as it serves as catalyst on areas where most of the marketing spending is identified or allocated (Neff, 2012). Digital marketing is not limited to linking with TV and print media but is bolstered but how effective marketing can also be done in partnership with digital forms of advertising like partnering with You Tube, providing various how-to videos, and other digital innovation, not discounting the use of Facebook digital features, too (Neff, 2012).

The Slums of Two Different Worlds Essay Example For Students

The Slums of Two Different Worlds Essay There are many similarities between Meirelles’s City of God, released in 2003 in Brazil and Danny Boyle’s Slumdog Millionaire, released in 2008 in the United Kingdom, at the most the two films being comparable of main characters. These similarities are two different by two different sides of the world and how the main characters get out of the slums. These both films have a positive outcomes but have had rough upcoming to get out of the ghetto. The first similar pair of characters are the main characters, Rocket from City of God and Slumdog Millionaire, Jamal Malik. Both are somewhat of an outsider they didn’t choose the wrong path, they were just surrounded by people that did bad. For Rocket was surrounded by crime, death, gang and drugs. As fo Jamal was around his brother Salim who was becoming evil in front of Jamal’s eyes as the years progressed, by controlling Jamal, threating/shooting people for things he wanted and just putting situations on these shoulders. These characters held back from fighting back and standing up for them selves because they knew they would have ended up beaten or dead. We will write a custom essay on The Slums of Two Different Worlds specifically for you for only $16.38 $13.9/page Order now Another shared qualities Rocket and Jamal have is that they have a passion for something or someone; Rocket has a passion for photography and for Jamal has a passion for his best friend who he has cared about for years and wanting to look for her, Latika. Lil Ze and Salim have similar characters, they both are heartless villains. Lil Ze was the nastiest movie villain, by the fact that he was killing at a young age (guessing by 9), and wanting to be the b control boss of City of God. Salim wanting control over Maman for what Maman has put Salim and Jamal through. Getting the chance to kill Maman, this where Salim’s evil side came out and becoming a hit man for the underground gang lord’s, Salim wanting to escape poverty he choose to work in the lowest work. For these characters having no sympathy, but one of the changes, Salim changes for the sake of his brother’s love for Latika to escape. Also to consider some sort of heroism that Salim sacrificed his life for Latika to reunite with her friend Jamal. There is very little to speak about the female leads, Angelica City of God and Latika from Slumdog Millionaire, both characters where lovers of the main characters. Angelica liked Rocket but fell in love with Benny due to his kindness and his change of clothing which made his look like a playboy. As for Latika, her and Jamal where best friends since they were children. Both female characters loved these troubled men. Despite the similarities between the two films, they have there differences which separates them. City of God unfolds Rockets story of how he became a photographer. A war breaking out between two gangs (Lil Ze and Carrots runts) for about a year forgetting how they were fighting. The Rio press accidently published photos that Rocket took a photo shoot on Lil Ze’s gang, making Rocket paranoid, Lil Ze was glad that Rocket published it, some sort of fame. As the violence escalated, Rocket had a photo coverage in the press of the bloody murderous scene, following by Lil Ze’s death by the Runts, that divides its population of the upcoming youth. After separating from Salim for years, Jamal connected with his brother through a phone call center where he was just a tea vendor, and was spot on demanded to answer calls. But searched for his brother instead, finding out that Salim worked for the Mumbai criminal underworld, this is where Salim found Latika. Where Salim sacrificed himself for Latika to free her, after so long of a search of her that Jamal and Salim was searching for. These characters where chasing for a better future for themselves, through all the sacrifices. .u548b7be02c473b7c6c51d25b70fe18c9 , .u548b7be02c473b7c6c51d25b70fe18c9 .postImageUrl , .u548b7be02c473b7c6c51d25b70fe18c9 .centered-text-area { min-height: 80px; position: relative; } .u548b7be02c473b7c6c51d25b70fe18c9 , .u548b7be02c473b7c6c51d25b70fe18c9:hover , .u548b7be02c473b7c6c51d25b70fe18c9:visited , .u548b7be02c473b7c6c51d25b70fe18c9:active { border:0!important; } .u548b7be02c473b7c6c51d25b70fe18c9 .clearfix:after { content: ""; display: table; clear: both; } .u548b7be02c473b7c6c51d25b70fe18c9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u548b7be02c473b7c6c51d25b70fe18c9:active , .u548b7be02c473b7c6c51d25b70fe18c9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u548b7be02c473b7c6c51d25b70fe18c9 .centered-text-area { width: 100%; position: relative ; } .u548b7be02c473b7c6c51d25b70fe18c9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u548b7be02c473b7c6c51d25b70fe18c9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u548b7be02c473b7c6c51d25b70fe18c9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u548b7be02c473b7c6c51d25b70fe18c9:hover .ctaButton { background-color: #34495E!important; } .u548b7be02c473b7c6c51d25b70fe18c9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u548b7be02c473b7c6c51d25b70fe18c9 .u548b7be02c473b7c6c51d25b70fe18c9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u548b7be02c473b7c6c51d25b70fe18c9:after { content: ""; display: block; clear: both; } READ: Do movies matter anymore? EssayThe ending of these films are comparing and contrasted, both evil villains died by a gun shot. They are different because of what they died for. A simple, direct contrast between these films is the fact that in City of God, one of the antagonists killing for Lil Ze, while for Slumdog Millionaire it was a protagonist killing for Salim. Lil Ze died for his gang and his pride, as for Salim dying for his brothers friend, that was his apology for what he has put Jamal though, Salim’s loyalty to get Latika back. These opposite endings further illustrate a negative and positive side of death. Even though these good and bad sides to these films that happened in the two of the world’s largest slums, as two perspectives of different countries. City of God was the control of the drug lords in Rio de Janerio and Slumdog Millionaire the invasion of the Muslims. These help clarify the importance of these films with Rio being controlled and in India’s invasion. As a strong good ending to these films is that Rocket became a famous photographer and very successful with his work, coming out of the slums and becoming wealthy. As for Jamal becoming poor to rich, for playing the questionnaire game, and knowing every single question for just searching for his best friend being put in situations. For these two characters being smart and wise about their decisions. This was interesting to find these two films with relatable topics, similar characters relationships and the same backgrounds of the characters. These classics provide description and views of Rio and India that created hope of people wanting to get out of the slums.

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