Cultural Understanding Of Emotion Essay Example | Topics and Well Written Essays - 2000 words

Cultural Understanding Of Emotion - Essay Example Campos and Barrett (1984:233) have described emotion as â€Å"regulators and determinants of both intra-personal and interpersonal behaviors.† The construction of emotion in the West is based upon the principle of the autonomy of the individual, therefore individual differences are praised and supported in the societies of America and Western Europe. However, as opposed to this, Asian societies place a greater value upon interconnectedness, therefore values such as self sacrifice for the benefit of others and the maintenance of social harmony are seen to be important in a collective society. As opposed to individual goals, it is collective goals that are deemed more important in Asian societies. This also impacts upon the emotional expressions in these respective societies. While western societies favor a more open display of emotions, in Asian countries, the display of emotions such as anger and love are more covert. While the focus on self may make individuals in Western nat ions less sensitive to the needs of others, in Asian societies, the display of individual emotions that could cause pain or hurt to others may be frowned upon. Cultural Theories: Lively and Powall (2006) have carried out an examination of the strategies that individuals use to express emotion. They have focused in particular upon anger and how it is used as a means to express emotion.

Integrated Marketing Communications Practice Essay

Integrated Marketing Communications Practice - Essay Example This research will begin with the statement that in accordance with Belch, any organization opts to keep an effective way of communicating with its customers. This way, the customers are informed of any improvement or change in the commodity. This ensures that there is a steady flow of information on the customers. Customers who are kept informed, about any change in the commodity produced by a company, have a sense of belonging, and they tend to develop loyalty to the commodity. In addition, Eagle, states that companies that employ IMC as a marketing technique achieve outstanding outcomes. Â  This is because they manage to coordinate the advertising process and enhance good public relations. An enhancement of a healthy relationship between an organization and its customers builds up a long-lasting customer base, which has to be maintained by ensuring trust and goodwill of all the participants. Ford Motors Company has a wide scope of markets of its unique model of vehicles, which co nstitute different models that suit the needs of their market segment. They have segmented the market into different categories that include personal cars, commercials vehicles, and trucks. Â  Since the foundation, this company has used various techniques in advertising their vehicles. Luck stipulates that any business must use an effective and reliable channel of communication so that their message will not be distorted. Ford Company has employed different forms of IMC, in order to reach the customers. The clients include the business sector, operating segments automotive which have distinct needs to be met.