RUSSIAN NUCLEAR EXPERTS WROTE REPORT FOR U.S. Essay Example For Students

RUSSIAN NUCLEAR EXPERTS WROTE REPORT FOR U.S. Exposition Not exactly a year after the breakdown of the Soviet Union, a gathering of Russias topatomic-weapons researchers consented to offer to the United States an enormous, mystery investigation of Soviet atomic weaponstesting, giving firsthand data about Cold War occasions extending over four decades, accordingto records and meetings with key Russian members. The history venture, which was driven by Alexander Tchernyshev, a hypothetical physicist at Russias firstnuclear-weapons research center, remains covered in mystery both in Russia and the United States. Be that as it may, the extent of the venture a nitty gritty, 2,000-page history of 715 Soviet atomic tests more than 41 years isunprecedented, and seems to have given the United States significant experiences into Soviet military and scientificprocedures. It could likewise help U.S. experts better get ready to screen any future atomic blasts by roguestates that challenge another prohibition on atomic tests. Beginning in December 1992, Tchernyshev and around 200 different researchers composed the history under agreement tothe U.S. Barrier Special Weapons Agency for an expense of $288,501. At that point, the researchers were sufferingeconomically and the United States was attempting to keep them from taking their atomic weapons know-howelsewhere. The data the researchers gave was the goal of a long and expensive recognition and observing effortby the United States during the Cold War. By filling in the holes, the history will help the Pentagon betterunderstand Russian methodology, and modify its frameworks to permit better observing of tests later on. As per a 10-page framework of the report, a great part of crafted by the Russian researchers seems to have beenon logical topics, for example, estimations of radioactivity and the effect of atomic tests on the earth andpeople. The history didn't straightforwardly dive into the plan or organization of the Soviet and now Russian atomic weapons store, and would presumably not influence atomic technique or arms control. Tchernyshev said the Russian researchers didn't reveal state insider facts. Be that as it may, he recognized that theinformation was touchy. He said all the material was screened by a Russian declassification process, andwe have the records to demonstrate it.Robert Norris, senior expert with the Natural Resources Defense Council in Washington, has followed Sovietand U.S. atomic testing for 10 years. He depicted the Russian undertaking as a potential insight gold minefor U.S. strategy producers. The 200 creators each got about $500, Tchernyshev stated, with the rest going to assessments and costs. Atthe time, the normal month to month wage in Russia was $38.

The Negative Effects of Software Copyrights Essay Example

The Negative Effects of Software Copyrights Paper Advanced data innovation has added to the improvement of data and innovation by empowering simpler adjustment and replicating of data. While PCs can accomplish this for the prosperity of humanity, the arrangement of copyright fills in as an obstacle in this as it allocates proprietors to programming programs, the greater part of whom are hesitant to share the potential advantages of their product with others (Stallman, 2009). â€Å"To utilize free programming is to settle on a political and moral decision attesting the option to learn, and share what we realize with others† (Free Software Foundation, 2014). Copyright insurance just empowers the engineer of programming to deflect the software’s duplicating or replicating of the source code. Programming copyright doesn't give security against the duplicating of any procedure, strategy for activity, methodology, framework, standard, disclosure, or idea in the product. Notwithstanding that, product copyright doesn't give any guarantee against free improvement of programming of the like. A lion's share of the product items can't address the assortment of necessities set out to get wide assurance that the patent law can manage. Most uses of programming patent face issues as a result of the necessity for the creation to be not evident and be new. By and by, this necessity helps in the process breaking down if or not an individual should seek after copyright assurance or patent. â€Å"because copyrights secure the usage (the real code) yet not the idea, copyrights don't keep somebody from actualizing a calculation in an alternate progra mming language or with an alternate arrangement of schedules, for instance, offering practically no insurance for something as mind boggling and adaptable as software† (Zeidman, 2011, p. 93). We will compose a custom article test on The Negative Effects of Software Copyrights explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on The Negative Effects of Software Copyrights explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on The Negative Effects of Software Copyrights explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The look and feel of programming add up to conduct and in this manner copyright ought not be utilized to ensure them in programming; the Computer Law Review Committee (CLRC) didn't suggest option

Biosphere Essay Writing Guide

Biosphere Essay Writing GuideA good Biosphere or Biodiversity essay writing guide will not only offer advice on the finer points of biospheres but will also provide you with all the crucial data required for your essay. This data will help you formulate an argument for the validity of the argument you intend to make. It is important that you give importance to the many details you will be given about the different types of biospheres, the different individuals who live in them and the various environments they live in.This data will also help you to write an essay in a way that is clear and concise. There are some writers who write from the point of view of their own life and thus their arguments sometimes seem to be more personal. At times, even a writer may have too much to say and it becomes difficult to decide what to say next. If this happens to you, don't worry because there are many good Biosphere essays to choose from.The first step towards developing your writing skills is t o take up a Biology course or an Intro to Science course. You may well need to go through some of the Biology courses online so that you can supplement your knowledge with the latest ideas in Biology. It would also be advisable to read about your topic and get to know about how people lived in the earlier times before Biosphere paper was invented. This will give you an idea about the very basics of the Biosphere, which you will use for your essay.When you write a Biosphere essay, make sure that the essay is interesting to read and at the same time it is clear and concise. You should also avoid using literary techniques like alliteration and recitation of quotations. These are tools used by writers who are not skilled enough to make their writings interesting.There are many writers who use a lot of technical terms and there are some who are able to make their articles readable. Most people are familiar with the technical terms asthey are part of the curriculum in Science or the schoo l syllabus. If you are one of those who are not good with technical terms then it is better to stick to the laymen's terminology. Many students are taught how to write good Biosphere essays in this regard.Although no one will be able to judge your essay, it is a fact that the number of scientists and researchers who have written about the Biosphere is dwindling. Some are too busy with their own work to continue writing about it. So, if you think that you are being left out then you need to write another one. These guidelines should help you form a great Biosphere essay writing guide.Some people argue that only a writer with a good writing talent can write an interesting essay on a subject such as the Biosphere. However, even a mediocre writer can come up with a good Biosphere essay. If you wish to write a Biosphere essay but don't have any talent for writing then you may just have to find other ways to improve your writing skills.Writing an essay on a topic like the Biosphere does n ot have to be difficult. Just follow these guidelines and you will surely come up with a great Biosphere essay writing guide. If you are not a writer but you want to write an essay on the Biosphere then you can always rely on the essay writing guide you get when you buy the books.

Cell Phone During The 21st Century - 1610 Words

With the development of the science and technological process, the cell phone has been playing an increasingly important role in our current life. Almost people use the cell phone now. Also there are only few people do not use the cell phone. The cell phone became an indispensable part in our now life. It has brought a lot of benefits and made people get more convenience. For example, cell phone let people contact their families and friends be much easier, and cell phone also can be the camera, it saves the space of the package. So, the cell phone really makes people’s lives much convenient. At the same time, it also has created some serious problems as well. If children played cell phone with long time, it could improve the rate of the myopia. In the 21st century, the development of the cell phone had a big change, and integrated into people’s lives quickly. It made our lives be more and more convenient. The most basic benefit of a cell phone for which most of us use i t is that we can stay connected with our loved ones in any part of the world and anytime. It is very easy to contact other people, people do not need to write the letter to another people. It makes the distance between people and people be closer, and also do not make the long lost friend feel strange. If we have some very emergency thing, we could ask for help to other person on time. Now, many kinds of cell phone can get the social application, it can text to people, call other people and get theShow MoreRelatedMobile Phone Usage in the Educational Setting796 Words   |  3 Pagesï » ¿Mobile Phone Use in the Educational Setting Students should be permitted limited use of mobile phone while attending their schools. Not all students use their mobile or cellular phones while at school; many do. Not all students who use their cell phone in school are using them during class. Students and educational staff come down very hard on students for using cell phones during class session, in many cases, justifiably so. Yet, there are instances when mobile phone use during school is notRead MoreEssay on Revolutionized Communication: The Cell Phone1612 Words   |  7 PagesRevolutionized Communication: The Cell Phone The emerging technologies of the century have greatly affected how people interact personally and professionally. From 1990 to 2010, mobile phone users grew from 12 million to over 4 billion worldwide; in fact, almost 90 percent of households in America have a mobile phone (Wortham). The creation of the mobile phone marked a new era for America and the world. Phones have evolved from the â€Å"bag phone† to the BlackBerry, and will forever change the way aRead MoreCommunications and Social Media965 Words   |  4 Pagesï » ¿COMMUNICATIONS AND SOCIAL MEDIA Introduction Now that we are in the second decade of the 21st Century, it appears more and more evident that the so-called Digital Revolution is in a second phase. The first phase of the revolution was the rapid increase in digital technology as computers became cheap enough for most consumers to purchase at least one for the home and reliable enough that virtually every type of business incorporated computer systems into their day-to-day business operationsRead MoreShould Cell Phone Use Be Allowed in Schools?986 Words   |  4 Pagesdebate and discussion has been student cell phone use. Are they helpful or useless? Should they be allowed or not? No school has really found the answer to these questions yet. Many believe that phones are just too distracting for students, but on the contrary, cellphones are beneficial to students if not the entire school when used in agreement with the school’s technology policies, assuming these policies are well-thought-out. It has been shown that with cell phones, schools can increase communicationRead MoreCell Phones Should Not Be Allowed993 Words   |  4 PagesAs students that are coming from the 21st century we have been introduced to a billion different ways of using technology. We have been able to innovate, and to change our lives with technology. Some technology has been taken to far and we are constantly on it. Cell phones for instance they can either be used or abused. In the classroom cell phones should not be allowed due to the fact people are distracted when using it during class. Cell phones distract people in a billion ways; social media, textingRead MoreCell Phones Are A Vital Tool1918 Words   |  8 Pagesunderstudies can perform multiple functions outside of learning, administrators should acknowledge that cell phones and tablets are defined under the same category. Even though mobile phones are viewed as unthinkable, it’s a helpful apparatuses that permits understudies to access school site and tools more efficiently. Furthermore, a large number of students have immediate access to cellular technology. Cell Phones are a vital tool that can enhance learning, and administrator approaches must be viewed withRead MoreCell Phones Should Not Be Banned1299 Words   |  6 PagesThe usage of a cell phone is dramatically increasing today, especially for students. 98% of parents of cell-owning teens say that a major factor why their child has a cell phone is so that they can be in touch no matter where the child is. That statement can be true, but conside ring that we’re living in the 21st century, do we really think that’s the biggest reason why students own cell phones, just to make calls and keep in touch with their fellow parents? Keep in mind, it’s the 2016-more advancedRead MoreIntegration of Nanotechnology and Biotechnology882 Words   |  3 Pagesthings that we can do with a simple computer or cell phone if we were to go back into time just a few years no one would believe that this technology is possible. Innovative minds of the 21st century have made life a lot easier for us. The advances seen in the 21st century alone are astounding. Advances in technology are even more evident in sciences fields, especially medicine. When we look at technologies such as Medical Robots that assist surgeons during complicated surgical procedures, MonitoringRead MoreWhat Discovery Invention Or Idea Could Have The Greatest Impact On The 21st Century?1231 Words   |  5 Pagesinvention or idea could have the greatest im pact on the 21st century? Many of us take advantage of the internet in our daily lives now, in fact now there are more devices connected to the internet than the entire human population of our planet. Cisco believes that by 2020 the total things connected to the internet will surpass 50 billion. That doesn’t even include all the devices and things not connected; such as a cell phone without battery. A new form of internet systems is beginningRead MoreCell Phones Should Not Be Allowed1276 Words   |  6 PagesCell phones should not be allowed in school. They are classroom distractions, and not a learning device. Every year many students complain about not being able to use their cell phones in school. And every year many schools eventually cave to cater to the things that students complain most about. Schools have been changing and bending rules so that students so that they can use their cell phones during school hours. They claim that they can be use as learning devices, which they c an be, but you don’t

The War Of The Vietnam War - 1540 Words

Introduction On 2 April 1972, Lt. Col. Iceal Hamilton, call sign BAT-21 Bravo, was a navigator aboard an EB-66C Airplane escorting three B-52s. His plane was hit by a SA-2 surface-to-air missile (SAM). He was the only survivor. Rescue efforts ensued causing it to become the largest single rescue efforts of the Vietnam War. As a direct result, there were 5 aircraft destroyed, 11 Soldiers killed, 2 Soldiers captured, and several other aircraft severely damaged. This rescue mission single handedly changed the way the Air Force conducts Search and Rescue (SAR) operations to this day. History In 1972, under President Nixon’s Vietnamization policy, combat power had been reduced dramatically. Two days prior to Hamilton being shot down, the†¦show more content†¦The crew had conducted this maneuver over 100 times prior. That day the NVA initially fired two SA-2 missiles but the crew conducted a SAM break and successfully evaded impact. The NVA then fired a second volley. This time they did not turn on the radar until after the missiles were airborne. The pilot started the SAM maneuver but it was too late. The missile exploded under the aircraft and the pilot gave Hamilton the signal to eject. Hamilton ejected, but seconds later, the second SA-2 struck the aircraft killing all remaining crewmembers instantaneously. Hambleton parachuted into the middle of more than 30,000 troops crossing the border into South Vietnam. He received shrapnel wounds and four compressed vertebrae from the ejection seat. Hamilton’s landing was concealed by a low fog bank though the NVA did see his parachute deploy. Planning and Preparation Lt. Col. Hamilton served in the military for 29 years. He had served in WWII and the Korean War prior to his tour in Vietnam. During the 1960’s he had worked on several ballistic missile projects to include the PGM-19 Jupiter, Titan I ICBM and Titan II ICBM. He had also served with the US Air Forces Strategic Air Command. He was considered one of the most knowledgeable missile experts in Vietnam at the time. Hamilton stated in an interview that he believes â€Å"if captured he would have never made it to Hanoi.† After landing, with the NVA less than 100m away,

Cognitive and Behavioral Theories - 721 Words

In Psychology there are many different theories; especially about development. And, just like every theory there are pros and cons. Each theory was created by different people with their own perspective and their own biases. It would be ignorant to say that one theory had all the answers. There were two theories I read about that caught my attention, Cognitive and Behavioral. I have heard about the growing popularity of Cognitive Behaviorists and I am curious about how they are similar and different. On the Cognitive part of the spectrum, there was a psychologist named Jean Piaget who created four stages of development. They are called Sensorimotor (birth-2), Preoperational (2-7), Concrete Operational (7-11), and Formal Operational (11-adulthood) stages. In his Sensorimotor stage, babies are using their senses to figure out their surroundings. This explains why, when babies find something, they instinctively put it in their mouth. During Preoperational, children are starting to figur e out that words connect to objects. Throughout the Concrete Operational stage, kids are starting to rationally think through their ideas and understand them. They also know the differences between specific objects and how to be reasoned with. In the last stage, Formal Operational, people can understand their emotions and control them while thinking through their experiences. Our text book states that â€Å"Jean Piaget changed the way we think about the development of children’s minds† and I agreeShow MoreRelatedCognitive Theories Of Cognitive Behavioral Theories999 Words   |  4 PagesCognitive-behavioral theories theorize that human behavior is caused by internal or mental events, and in addition to external events proposed by behavioral theories. Research suggests that cognitive-behavioral theories have shifted their focus, as seen in the first, second, and third waves of the theories. For example, initially the focus of cognitive theories was on identifying and c hanging maladaptive thoughts. However, recent models of cognitive theories seek to help people evaluate, and changeRead MoreBehavioral Theories And Cognitive Behavioral Theory1834 Words   |  8 PagesAbstract The two theories chosen to take a closer look into are Behavioral Theory and Cognitive-Behavioral Theory. Behavioral Theory focuses on how human behavior is based on direct consequences due to the environment in which one is in. Cognitive Behavioral theory is to help an individual deal with the thinking process and the problem solving. Taking a closer look into a case study for women in prison who deliberately inflict self-harm and how cognitive-behavior therapy help them through and understandRead MoreCognitive Theory And Behavioral Theory Essay957 Words   |  4 PagesCognitive Theory and Behavioral Theory 1. Cognitive Theory Cognitive Theory and/or Development is a subject that is often discussed and/or debated frequently within the psychological community. There is a significant amount of theory into how much development happens naturally and how much is learned from outside sources. This is constantly debated throughout study after study. The common theory is that only a certain amount of cognition can be achieved through a child learning by themselves andRead MoreCognitive, Cognitive Behavioral, and Reality Theory929 Words   |  4 PagesCognitive, Cognitive Behavioral and Reality Theory ï ¿ ½ PAGE * MERGEFORMAT ï ¿ ½1ï ¿ ½ Cognitive, Cognitive Behavioral, and Reality Theory PCN 500 Cognitive, Cognitive Behavioral, and Reality Theory Overview There are many definitions of counseling, but most share the same idea: it is when one person helps another. To me counseling represents one word more than any other: Change. One person is unhappy with some area of their life and wants it to change while the other person helps to facilitate that changeRead MoreCognitive Behavioral Theory And Behavioral Therapy2176 Words   |  9 Pages â€Æ' A Cognitive Behavioral Approach to The Case of Stan Overview – Cognitive-Behavioral Therapy Cognitive behavior therapy, or CBT, combines both cognitive and behavioral principles and methods in a short-term treatment. Cognitive behavioral therapies are based on a psychoeducational model that emphasizes the role of homework and places responsibility on the client, assuming an active role both during and outside of the therapy sessions (Correy 2009). CBT can be thought of as a combination of bothRead MoreCognitive Theory : Cognitive Behavioral Therapy3341 Words   |  14 PagesCognitive Behavioral Therapy in Educational Settings Rebecca Yoder John Carroll University Abstract Cognitive theories are believed to centralize around the idea that a thought is the cause for emotions. Cognitive theory has directly influenced the development of other cognitively based therapies that provide a more in-depth and concentrated approach to the presenting problems of a client. Specifically, Cognitive Behavioral Therapy (CBT) is one division of the cognitive theory that focuses onRead MoreCognitive Behavioral Theory Essay1328 Words   |  6 PagesCognitive behavioral therapy (CBT) is a short-term, problem-centered therapy that is used to address psychopathology within the individual (Beck, 1995). This model of therapy is used to address issues of depression, anxiety, eating disorders, relational problems, and drug abuse, and can be utilized when working with individuals, as well as within group and family modalities. The core aspects of this therapy include collaboration and participation by the client, a strong alliance between therapistRead MoreBehavioral Theory Of Cognitive Therapy795 Words   |  4 Pageslearning theory. From their point of view, symptoms were not caused by disease; rather, the symptoms were the disease. In some cases, such as phobias and obsessive-compulsive behaviors, the assumption was that the symptoms were learned behaviors that could be unlearned; even if the symptoms were not acquired through learning, however, it was assumed that they could be modified by learning (some forms of behavior therapy were called behavior modification), (Bickhard, dated 1980). Cognitive Therapy:Read MorePsychology : Cognitive Behavioral Theory840 Words   |  4 PagesCognitive-Behavioral Theory Presenting Concerns Catalina came to counseling seeking help in dealing with traumatic events from her past, which has led her to problems in her marriage, mistrust in others, and high levels of anxiety. She is having a difficult time letting go of the past. Catalina was physically abused by her aunt from the age for 10-14. The only male figure ever present in her life was her aunt’s son Roberto, who attempted to sexually abuse her when she was 14 years old. Although herRead MoreCognitive Behavioral Theory Of Psychology Essay1764 Words   |  8 PagesYosef Friedman Professor E Cohen History and System of Psychology (11280 LPSN 332) December 8, 2016 Final Cognitive Behavioral Theory: Cognitive Behavioral Theory can be divided into three parts, or â€Å"waves† of development. The first of the three is Behaviorism. In 1913 Watson launched the behavioral school of psychology, publishing an article, Psychology as the Behaviorist Views it. A few years later, in 1920 Watson and Rayner conditioned an orphan known as Little Albert to fear a white rat. In 1936

Politics And Religion Essay Example For Students

Politics And Religion Essay (This is about the Protestant Reformation, i believed that ithas always existed strictly as a political event) Politics and ReligionPolitical and social struggles causes many religious uprising. Even thoughReligious Reformations are major breakthroughs in the Catholic Church, itspremises remained strictly as a political event. Protestantism was a techniqueused by noble princes as well as emperors to break away from the control of theCatholic Church and also a reason to gain dominancy over other nations. However,the foremost reason that Reformations remains primarily as a political event isbecause it served as a reason for conflict between church and state. The firstreason that the Reformation was a political event was the alliance betweenreligious group and the state. Protestant groups, especially Lutherans andCalvinists, sided with national authorities to create international politicalupheaval. One mentionable historical event was the Hapsburg-Valois War. To gaincontrol of Italy and the Burgundian realms, Francis I of France, being aCatholic, did not hesitate to form an alliance with the Protestants in hisobjective to crush Charles V, Holy Roman Emperor, the fall heir of theBurgundian territories. On the other hand, the Protestant card was also playedby Charles when he repressed Francis with the help of the Henry VIII, head ofthe Church of England. Thus, this showed that Protestants during the Reformationwas created ideally to and was manipulated by strong political powers in theirconquest to gain dominancy over other states. Another reason for thegovernmental event was its usage by the noble princes to gain political freedomfor their states by breaking away from the control of the supreme governer. Whatwas a religious struggles between the Protestants and the Church became amovement towards a politically freed state. One example would be the internalconflict between Charles V and his German princes and their states. During thedisorder of the Reformation, princes were emboldened to seek autonomy for theirstates, thus, creating a civil war between them and the Emperor. The Peace ofAusburg was signed by Charles by which gave the princes the right to determinedthe core religion in his territories. However, the political side to it was thePeace of Westphalia, a reinstatement of the Asburgs. Signed some years later bythe empire, the Peace of Westphalia gave the princes the right to supremeauthority over their territories. This showed that in the essence of mostreligious struggles, the main objective is to gain political advantage amongother dominant powers. But the foremost cause that led to the belief that theProtestant Reformation was a political event was the private issues between theking and the pope. Supremacy of state, judicial authoratives, and noble maritalproblems were raised to the level of national predicament. These issues werepresented with the conflict between Henry VIII and the Church. During Henrysreign, many of his marriages went down the drain because he was cursed without ahealthy, male heir to the English thrown. But years later, having fallen in lovewith Anne Boleyn, a noble woman who promised him a son, Henry tried to get hismarriage to Catherine of Aragon annulled. But when the Church rejected hisorder, Henry broke away and formed The Church of England. In his documents. TheAct of Restraint of Appeal and the Supremacy Act, Henry declared himself thesupreme ruler and judicial authority of England and noted that there areabsolutely no political interference from the Church allowed. This showed thatthe biggest contribution to the Protestant Reformation are the selfish desiresof kings and the Church. .u37ea63a413c7dfbd81f04b7162ebb314 , .u37ea63a413c7dfbd81f04b7162ebb314 .postImageUrl , .u37ea63a413c7dfbd81f04b7162ebb314 .centered-text-area { min-height: 80px; position: relative; } .u37ea63a413c7dfbd81f04b7162ebb314 , .u37ea63a413c7dfbd81f04b7162ebb314:hover , .u37ea63a413c7dfbd81f04b7162ebb314:visited , .u37ea63a413c7dfbd81f04b7162ebb314:active { border:0!important; } .u37ea63a413c7dfbd81f04b7162ebb314 .clearfix:after { content: ""; display: table; clear: both; } .u37ea63a413c7dfbd81f04b7162ebb314 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u37ea63a413c7dfbd81f04b7162ebb314:active , .u37ea63a413c7dfbd81f04b7162ebb314:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u37ea63a413c7dfbd81f04b7162ebb314 .centered-text-area { width: 100%; position: relative ; } .u37ea63a413c7dfbd81f04b7162ebb314 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u37ea63a413c7dfbd81f04b7162ebb314 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u37ea63a413c7dfbd81f04b7162ebb314 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u37ea63a413c7dfbd81f04b7162ebb314:hover .ctaButton { background-color: #34495E!important; } .u37ea63a413c7dfbd81f04b7162ebb314 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u37ea63a413c7dfbd81f04b7162ebb314 .u37ea63a413c7dfbd81f04b7162ebb314-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u37ea63a413c7dfbd81f04b7162ebb314:after { content: ""; display: block; clear: both; } READ: Santiago Essay Behind most religious disorder, the roots of conflictwas always political struggles between church and state. These ideas wereexpressed by many rulers who were tangled in the web of international religiousstruggles. Charles V, the Holy Roman Emperor, Henry VIII of England, GermanProtestant princes, rulers of all background manipulated Protestant Reformationsand had used it to their own advantage such as to gain political powers andtheir other personal needs. Thus, the roots of existence of most ProtestantReformation has always been, a political event.European History

Biography of Anne Lamott

Biography of Anne Lamott Anne Lamott was born in 1954 in San Francisco, CA. Anne Lamott, the daughter of the writer Kenneth Lamott, grew up in Marin County, north of San Francisco. She attended Goycher College in Maryland on a tennis scholarship. There, she wrote for the school newspaper, but dropped out after two years and returned to San Francisco. After a brief stint writing for WomenSports magazine, she began working on short pieces. The diagnosis of her fathers brain cancer prompted her to write her first novel,​ Hard Laughter, published by Viking in 1980. She has since written several more novels and works of nonfiction. As Lamott told The Dallas Morning News: I try to write the books I would love to come upon, that are honest, concerned with real lives, human hearts, spiritual transformation, families, secrets, wonder, craziness- and that can make me laugh. When I am reading a book like this, I feel rich and profoundly relieved to be in the presence of someone who will share the truth with me, and throw the lights on a little, and I try to write these kinds of books. Books, for me, are medicine. Lamotts Books While Ann Lamott is well known and loved for her novels, she also wrote  Hard Laughter, Rosie, Joe Jones, Blue Shoe, All New People, and Crooked Little Heart- a popular nonfiction piece. Operating Instructions  was  her raw and honest account of becoming a single mother and chronicle of her sons first year of life. In 2010, Lamott published Imperfect Birds. In it Lamott explores teenage drug abuse and its consequences with her trademark humor. This novel is about how incredibly hard it is to know and communicate the truth, Lamott told an interviewer. Then in 2012s Some Assembly Required, Lamott revisits the topic of child-rearing that she mined so well in Operating Instructions, except this time from a grandmothers point of view. In this memoir, Lamott takes her readers through the birth and first year of the life of her grandson, Jax, the son of her then nineteen-year-old son Sam. Taken from the notes of her journal during that year, Some Assembly Required also includes other happenings including a trip she takes to India in which she carries readers away with her visceral descriptions: We were on the Ganges at five in the morning, in a riverboat in the fog... All four mornings we were in Varanasi, our boat was socked in with fog. This mornings riverboat man said, Too much the foggy! which I think captures all of human life. It was a thick, white pea-soup fog- a vichyssoise fog- and apparently we were not going to see any of the sights Id assumed we would see, and in fact had come here to see. But we saw something else: We saw how much better mystery shows up in the fog, how much wilder and truer each holy moment is than any fantasy.

Compare and contrast at least two theories which purport to provide an explanation for offending Essays

Compare and contrast at least two theories which purport to provide an explanation for offending Essays Compare and contrast at least two theories which purport to provide an explanation for offending Essay Compare and contrast at least two theories which purport to provide an explanation for offending Essay Control theories try to explain that crime is more likely in the absence of controls. Some control theorists argue that people have a free choice whether to commit crime or not and are influenced by the likelihood of being caught or punished. Clarke (1980) argued that crime resulted from a rational choice on the part of the offender who assessed the risks of any particular situation (Croall 1998:73). These theories are closely related to anomie theories because they focus on regulating natural urges that people have to commit crime. There were four main theorists who dealt with control theories regarding criminal activity: Travis Hirschi, David Matza, Stephen Box and Harriet Wilson. Hirschi (1969) Travis Hirschi gave the statement, The question, Why do they do it? is simply not the question the theory is designed to answer. The question is, Why dont we do it?' (Maguire, Morgan Reiner 2002:57). He basically was saying that control theories were mainly focused on trying to explain why people did not commit crime but in doing so, these theories provided explanations for why people really do commit crime. Hirschi believed that crime comes about when social bonding processes fail. He provided four elements that related to these processes, which, if they failed, would result in criminal acts. * Attachment: relates to an individuals receptiveness to the ideas and opinions of others. * Commitment: the amount of time and effort that a person is willing to put in to ensure that they conform. * Involvement : the amount of participation in conforming activities * Belief: the amount of conviction that a person has to follow the rules. Hirschi later developed this theory even more, with Gottfredson, by introducing self-control and impulsivity into the equation. They believed that low self-control results in crime because crime provides a direct and simple gratification of desires that is attractive to those who cannot or will not postpone pleasure (Maguire, Morgan Reiner 2002:57). They also believed that crime can result from lack of sympathy for the victim and requires hardly any skill or planning in advance. This makes crime attractive (mainly to youths) because it can improve the offenders feelings of power. The benefits of crime are often short lived and can be described as quick fixes for the criminal. This, according to Hirschi, can appeal to the impulsive nature of criminals and provides a compelling argument stating that most criminals are risk-taking, short-sighted individuals. Matza (1969) In David Matzas book, Delinquency and Drift Matza theorises that criminals are not very different from the average human being because most of the time they conform with societys stipulations. He does however say that sometimes the grip of control (Matza 1969) loosens on these individuals and this compels them to crime because they feel that they are no longer responsible for their actions. David Matza and Gresham Sykes developed their theory concerning techniques of neutralization. These techniques provide offenders with a way of counteracting the guilt that they may feel while committing an offence. This relief often urged them even more to commit crime and can be an explanation for why people commit crime. Such techniques can be: * to condemn their condemners to blame the faults of the police or courts for their actions * to deny injury to say that there was no harm in their actions * to deny the victim to say that the victim of the crime was insignificant and that it was probably their own fault anyway * to appeal to higher loyalties to say that they were committing the crime for a good or worthy cause. Box (1971) Stephen Box linked the theories of Hirschi and Matza together by introducing his own set of variables that affect social control: * Secrecy the chances that a delinquent could hide his/her criminal acts * Skills the skills and knowledge that is required from the offender to commit the act * Social Support the encouragement that the offender gets to commit an offense by his friends and peers * Symbolic Support the encouragement that the offender gets from other areas of the culture Box concluded that the higher the access to these variables then the higher the likelihood that a person commits an offence will be. Wilson (1980) Harriet Wilson conducted her studies on families who were socially deprived in Birmingham, England during the 1970s and 80s. She believed that socialization within the family, the community and the school..were informal agencies of control (Croall 1998:73). She reported that chaperonage differentiated families with delinquent youths and families without. This showed that if youths did not have adults accompanying them around their areas then they were more likely to commit crime. The parents were effectively acting as guardians and preventing the youths from committing crime and this was seen as a form of social control. Routine Activities Theory This theory is mainly based on the works of Marcus Felson and focuses on how crime occurs during routine activities within normal, every day life. The main concepts of routine activities theory draws on the concepts of control theory and creates a different theory regarding these ideas. Felson (2002) * Believed that most criminals were not that much different from the average person not very skilled, petty and unremarkable. * Concluded that Crime is embedded in the very architecture of everyday life (Maguire, Morgan Reiner 2002:61) The basis of routine activities theory is that, according to Cornish and Clarke (1986), the offender seeks to gain quick pleasure and avoid imminent pain (Felson 2002:37). The whole point of crime is to obtain things without much effort and dedication. Crime is seen as a choice that every individual makes and different aspects affect these choices. Felson pointed out that most crime was fast and easy and that criminals were not required to be skilled or extremely daring in order to commit an offence. Choices are the central theory behind Felsons thinking and he theorised that everyone makes decisions whether or not to commit a criminal act but some factors affect these choices more than others. He compared the criminal act to a theatre setting as in the cue-decision sequence. The sequence emphasises that offenders respond to cues in their immediate surroundings as shown below: 1) An individual enters the setting 2) Cues within the setting communicate temptations and controls 3) Interpretations are made of these cues by the individual 4) The individual then decides whether or not to commit an offence. As you can see, normal, everyday stimuli affect the individuals decision and the environment out with of the individuals control influences their decision to commit a criminal act. It is important to note that some settings have high controls and some do not. Also, some settings have stronger temptations than others. Each different setting contains different factors that greaten or lessen the possibility that a person will commit a crime. Another sequence that influenced Felsons way of thinking is the disinhibition sequence. This mainly focuses on the blame and control factors that influence our choices. 1) An individual starts drinking some alcohol with friends 2) He/she starts to get a buzz but keeps on drinking 3) They start to smoke marijuana and get even more of a buzz 4) Some of the group decide to commit a crime. Some criminals tend to blame their criminal acts on the amount of alcohol that they have smoked or the amount of drugs that they have taken but these are not defences that will stand up in court. This theory of blame is more to alleviate the offenders from the guilt that they feel concerning the crime itself. Felson believed that self-control had quite a lot to do with why people commit crime. He thought that individuals who had low self-control were more likely to commit crime because they were not as fully in control of their minds, bodies and actions as normal individuals. He also thought everybody receives constant environmental cues that assist us in keeping our self-control. These reminders occur in lots of different settings and can come in verbal or physical forms.

Cultural Understanding Of Emotion Essay Example | Topics and Well Written Essays - 2000 words

Cultural Understanding Of Emotion - Essay Example Campos and Barrett (1984:233) have described emotion as â€Å"regulators and determinants of both intra-personal and interpersonal behaviors.† The construction of emotion in the West is based upon the principle of the autonomy of the individual, therefore individual differences are praised and supported in the societies of America and Western Europe. However, as opposed to this, Asian societies place a greater value upon interconnectedness, therefore values such as self sacrifice for the benefit of others and the maintenance of social harmony are seen to be important in a collective society. As opposed to individual goals, it is collective goals that are deemed more important in Asian societies. This also impacts upon the emotional expressions in these respective societies. While western societies favor a more open display of emotions, in Asian countries, the display of emotions such as anger and love are more covert. While the focus on self may make individuals in Western nat ions less sensitive to the needs of others, in Asian societies, the display of individual emotions that could cause pain or hurt to others may be frowned upon. Cultural Theories: Lively and Powall (2006) have carried out an examination of the strategies that individuals use to express emotion. They have focused in particular upon anger and how it is used as a means to express emotion.

Integrated Marketing Communications Practice Essay

Integrated Marketing Communications Practice - Essay Example This research will begin with the statement that in accordance with Belch, any organization opts to keep an effective way of communicating with its customers. This way, the customers are informed of any improvement or change in the commodity. This ensures that there is a steady flow of information on the customers. Customers who are kept informed, about any change in the commodity produced by a company, have a sense of belonging, and they tend to develop loyalty to the commodity. In addition, Eagle, states that companies that employ IMC as a marketing technique achieve outstanding outcomes. Â  This is because they manage to coordinate the advertising process and enhance good public relations. An enhancement of a healthy relationship between an organization and its customers builds up a long-lasting customer base, which has to be maintained by ensuring trust and goodwill of all the participants. Ford Motors Company has a wide scope of markets of its unique model of vehicles, which co nstitute different models that suit the needs of their market segment. They have segmented the market into different categories that include personal cars, commercials vehicles, and trucks. Â  Since the foundation, this company has used various techniques in advertising their vehicles. Luck stipulates that any business must use an effective and reliable channel of communication so that their message will not be distorted. Ford Company has employed different forms of IMC, in order to reach the customers. The clients include the business sector, operating segments automotive which have distinct needs to be met.

Development of an Equation Essay Example for Free

Development of an Equation Essay Purpose: Investigate a chemical reaction using lab procedures and observations. Then, find a pattern of reactivity and explain the findings using a chemical equation and particle diagram. Procedure: Refer to: Department of Chemistry, The Ohio State University. Development of an Equation. General Chemistry 1210 Laboratory Manual. Vol. 2013-2014. Plymouth: Hayden-McNeil. 32-35. Data/Results: Part A: In the potassium iodide solution, I think there were potassium atoms as well as iodine atoms. In the lead nitrate solution, I think there were lead and nitrate ions. The potassium atoms and the lead atoms can be classified as cations, since they are metals. The iodine atoms and the nitrate ion can be classified as anions since they are nonmetals. Upon mixing, the solution turned into a cloudy yellow color. Evidence that a chemical reaction occurred was that the two solutions created a new color because the two solutions were originally colorless. There was no gas formed. Part B: (Testing the Anions) Iodide reaction with hydrogen peroxide observations- The precipitate at the bottom turned into a red solid and the liquid solution was a dirty yellow color. Nitrate reaction with hydrogen peroxide observations- A colorless precipitate formed at the bottom and looked like a bubble. It was a relatively large bubble. The liquid solution was colorless and cloudy/fizzy. Since the reaction resulted in some fizzing and bubbles, this is indication that a gas was formed. (Testing the Cations) Potassium reaction with thioacetamide observations – No reaction occurred. Lead reaction with thioacetamide observations A violet-black precipitate formed at the bottom of the test tube and the liquid solution was a cloudy grey color. It was about the same size precipitate as the nitrate reaction with hydrogen peroxide. Strong smell from the thioacetamide. Part C: Identification of ions in the precipitate that forms when lead nitrate solution is added to potassium iodide solution. (Testing for Anions) Reaction with hydrogen peroxide observations- A dark red precipitate formed at the bottom of the test tube and the liquid solution was colorless. There was not a large amount of precipitate formed and it sort of smeared along the inside of the test tube. Inferences: What anions are in the precipitate? -iodine (I-) When compared with results from part B to test anions, similar results were found. A dark red precipitate was formed in both. (Testing for cations) Reaction with hydrogen sulfide observations- A small, violet-black precipitate formed at the bottom of the test tube and the liquid solution was grey and cloudy. Inferences: What cations are in the precipitate? – lead (Pb2+) When compared with results from part B to test cations, similar results were found, A violet-black precipitate was formed in both tests. Exchange reaction- Positive potassium started off with negative iodine, and positive lead started off with negative nitrate. Potassium switched to combine with nitrate and lead switched to combine with iodine. Part D: Testing of Precipitate| Observations on Initial Precipitate Formed (relative amount, etc.)| Lead Nitrate: Potassium Iodide Ratio| Tube 1| Powdery, yellow precipitate formed at the bottom. Not very much precipitate. Little to no streaking. Clear liquid solution above precipitate. | 3:1| Tube 2| Powdery, yellow precipitate formed at the bottom. Equal to tube 1. Little to no streaking. Clear liquid solution above precipitate.| 2:1| Tube 3| Powdery, yellow precipitate formed at the bottom. A little more precipitate than tube 1 and 2. Little to no streaking. Clear liquid solution above precipitate.| 1:1| Tube 4| Powdery, yellow precipitate formed at the bottom. Much more than tube 3. Noticeable streaking of precipitate along sides of test tube. Clear liquid solution above precipitate.| 1:2| Tube 5| Powdery, yellow precipitate formed at the bottom. Most precipitate formed out of all test tubes. A lot of streaking of the precipitate along sides of the test tube. Clear liquid solution above precipitate. | 1:3| Testing of Supernatant| Observations| Inferences: Which ions were in the supernatant? List cations and anions.| Tube 1| The solution was clear with lead nitrate, but turned a yellow cloudy color with the potassium iodide. | Pb2+ (lead)-cationsNO3- (nitrate)-anions| Tube 2| The solution was clear with lead nitrate, but turned a yellow cloudy color with the potassium iodide.| Pb2+ (lead)-cationsNO3- (nitrate)-anions| Tube 3| The solution was clear with lead nitrate, but turned a yellow cloudy color with the potassium iodide.| Pb2+ (lead)-cationsNO3- (nitrate)-anions| Tube 4| The solution was clear with both the lead nitrate and the potassium iodide.| Pb2+ (lead)-cationsNO3- (nitrate)-anions| Tube 5| The solution was a little yellow with the lead nitrate, and a little less yellow with the potassium iodide.| K+ (potassium)I- (iodine)| Discussion/Conclusion: In part A, the first step was to obtain 5 drops of potassium iodine and 5 drops of lead nitrate and put them into a test tube and record observations. Then, to test the anions in part B, 5 drops of potassium iodine, 5 drops of nitric, 10 drops of dichloroethane, and 5 drops hydrogen peroxide to a new test tube. Then to a separate test tube, 5 drops of potassium nitrate, 5 drops of nitric acid, 10 drops of dichloroethane, and 5 hydrogen peroxide to a new test tube. Both should be stoppered and shook to produce two distinct layers. To test the cations, 2 test tubes would each get 20 drops of thioacetamide and 2 drops of nitric acid. One would get 5 drops of lead nitrate and the other 5 drops of potassium nitrite. Both test tubes were heated for 5 minutes and observations were recorded. In part C, the sample was used from part A and the test tube was centrifuged, then the clear aqueous layer was removed and discarded and the precipitate was washed with distilled w ater. This process was repeated once more. To test the anions, 5 drops of nitric acid, 10 drops of dichloroethane, and 5 drops of hydrogen peroxide were added to the solid precipitate and the test tube was stoppered and shook. These results were compared to the results from part B. To test for cations, the less colored aqueous layer was transferred to a clean test tube and the leftover layer was discarded. The solution was heated in a water bath until clear. 20 drops of thioacetamide were added, stirred then heated in a water bath and compared to the results from part B. In part D, to determine the ratio of  ions in the precipitate, 5 test tubes were labelled 1-5 and were filled according to table 3.1 on page 34 of the lab manual. The same medicine dropper was used for all drops and the test tubes were stoppered and shook, then centrifuged. The relative amounts and appearance of each precipitate were recorded. To test for potassium of iodide ions in the supernatant, 5 drops of lead nitrate were added to 5 separate test tubes with along with 5 drops from the appropriate test tube solution. The same was done to test for lead or nitrate ions, but potassium iodide was added instead. The perfect ratio for thi s lab was 2 potassium iodides for every lead nitrate. This ratio was found from balancing the equation and from comparing the results from part C to part B to match the observations of the precipitates. The ratio is the molar mass ratio of the balanced equation. The balanced equation was: 2KI(aq)+Pb(NO3)2(aq) 2KNO3(aq)+PbI2(s) and the formula of the precipitate was PbI2(s) based on the observations. In part B, the test for anions resulted in a dark red precipitate which was the iodide solution with hydrogen peroxide. In part C, the same results were found when lead nitrate and potassium iodide were added to hydrogen peroxide, therefore; the anions found were iodide ions because it has a negative 1 charge. In part B to test cations, the precipitate was a violet-black color for the lead solution reaction with thioacetamide. In part C, the same results were found when lead nitrate and potassium iodide were added to hydrogen sulfide. The cations found were lead ions since they have a positive 2 charge. Some inherent errors could have been while extracting the clear aqueous solution, some of the precipitate could have been extracted with the solution and transferred into another test tube. Upon heating, not all of the precipitate dissolved. Some of the drops with the micropipet varied also. The medicine dropper was more precise with the drops. Through this lab, a chemical reaction was used to find the pattern of reactivity which was an exchange reaction. This is known by finding the chemical equation and properly balancing it which is seen above. This lead to the ability to create a particle diagram and the findings of a perfect ratio of lead nitrate to potassium iodide.

Henry T. Ford Essay -- essays research papers

Henry T. Ford (1863-1947) Henry Ford once said: “Anyone who stops learning is old, whether this happens at twenty or at eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young';. - Henry Ford Henry T. Ford, pioneering automotive engineer, is mostly credited forinventing the automobile. The fact is he did not, he used what was developed and studied in the automobile industry to develop his own ideas and revolutionized the automotive industry. His creativity made possible for him to develop the assembly line that sparked the auto production. Henry Ford Henry Ford was born near Dearborn, Michigan, on July 30, 1863. His family had nothing to do with the automobile, they were simple farmers. Henry lived on the farm that was run by his father who was an Irish man, and his mother who was Dutch, his mother died when he was 12. After his mother death he helped out around the family farm in summer and in winter attended a one-room school. From the young age he was fascinating my moving mechanical things. Form the young age he was fascinated by watches and clocks. He went around the countryside doing repair work without pay, for him all mattered was to play with the machinery of the watch. From his personal experience on the farm he was fascinated my farm machines that reduced the drudgery of farm chores. We can notice there was a lot of a kid in him, and to go around or making his chores easier he invented his own farm machines. His fascination with machines grew as he grew older. At the age of thirteen, for the first time he saw a coal-fi red steam engine that was rolling along a long rural road. From that point he grew more fascinated about machines that moved about a roads without any manpower. At the age of sixteen, and against the wishes of his father, he left the home farm for Detroit, where he found work as a mechanic’s apprentice. He was faced with low paying jobs. Working for $2.50 in mechanics shop then moved to watchmaker were he worked for four hours and was paid $2 a week. Steadily he worked him self up in Edison Illuminating Company, and became a chief engineer there. In 1884 he took charge of a farm his father gave him. At twenty-four he married Clara Bryant and settled at his farm. But Ford did not stay long at the farm after two years he went back to Detroit and worked as a n... ... a 1941 ford company became the only major manufacturer of automobiles in the Detroit area that had not recognized any labor unions. At hearings before the National Labor Board ford was found guilty of repeated violations of the National Labor Relations Act. Ford was forced to negotiate a labor contract with a union after a strike was successfully held at the main plant at river Rouge, Michigan, in April 1941.During the W.W.II era Ford was granted government contracts for which he manufactured war materials like: parts for the bombers and later, the entire airplane. By the end of W.W.II (1945) one of his plants manufactured more than 8,000 planes. Henry ford died on April 7,1947, in Dearborn. Ford left a personal fortune at $500 to $700 million, giving large shares of the money to Ford Foundation, a nonprofit organization. The Ford Motor Company was taken over by grandson of Henry Ford, Henry Ford II who carried his ownership until his death in 1987. “Anyone who stops learning is old, whether this happens at twenty or at eighty. Anyone who keeps on learning not only remains young but becomes constantly more valuable, regardless of physical capacity.'; -Henry T. Ford

Should Students Wear Uniforms

Are Uniforms A Good Way to Improve Students Discipline and Motivation? AED 200 Introduction Uniforms have been a big debate for years. Some educators and parents believe feel uniforms are a great addition to the school system while others feel it is not giving student’s freedom of speech by expressing themselves in what they wear. Should Students Wear Uniforms? Should students wear uniforms is the big debate across school districts across the united states today. According to Eduguide. rg, school uniforms are one step that may break the cycle of violence; truancy and disorder by helping young students understand what really counts. Some feel students benefit from uniforms because it boosts their self-esteem. Students also have feel like they are in a fashion show dressing in uniforms makes students realize what on the inside that counts. Uniforms decrease the influence of gangs and are known to make things difficult for weapons being brought in hidden inside of clothes. Unifor ms improve learning.Uniforms reduce distraction and shapes focus on school work and making the classroom a more serious environment. Uniforms improve behavior and increase school attendance. Uniforms save families time and money. Parents report uniforms are cheaper than buying designer clothes or keeping up with the latest trends. Uniforms helps the administrators quickly identify outsiders who could be a danger to the students. Some people believe uniforms shows neatness by requiring students to tuck in their shirts, wear belts and wear shoes similar in color.Students dressing the same decreases teasing about clothing and shoe appearance. Uniforms prepare children for following a dress code for the future when they reach adulthood and join the workforce. Some children form their own groups in school in which wearing a certain thing or color or style. Some children use fashion trends to differentiate the popular ones from the unpopular children according to what they wear. Uniforms make it less possible for kids to be judged based on clothing choices. Uniforms prevent the competition to have the most fashionable clothes.Competition in school causes students to lose focus on schoolwork instead of on who is wearing the latest fashion trends. Uniforms eliminate clothes competiveness. Another article from Proffessorshouse. com states that some people claim that requiring a uniform increase graduation rates and also has an impact on children’s educational experience. Students performed on the uniform debate claim that uniforms encourage discipline, helps prevent social groups from forming opinions based on fashion status, gets rid of economic barriers and makes easily to identify persons at the school who should not be there.The article also talks about how some form of dress codes enforced around 75% of all schools dress codes are in place to outlaws offensive clothing being worn to the school. After reviewing another article from Ezinearticles. com uniform s create a source of identity and provides a sense of belonging according to the article the article some children’s believe the school chosen for them is a sort of achievement and the school uniform is a mark of inclusion, something to brag about and they feel proud and empowered wearing it.It eliminates the child having to worry about what to wear each day. Uniforms also relieve the parent of having to spend money to helping the child to keep up with the latest trends every day. Uniforms allow a sense of unified purpose to develop particular rivalry with other establishments. Uniforms reinforce children’s since of belonging to reassuring communities. In a 1996 Long Beach, Calif. speech, former President Bill Clinton announced his support of that district's uniform initiative.It didn’t get far in the United States but it also helped start the debate. Uniforms also closes the debate on what children are allowed wear to school, then that makes mornings easier for parents and for children. Everyone knows exactly what the kids need to wear, their regulated school uniform. This leads to a decrease in morning arguments. Some experts believe that when the entire student body is dressed in uniforms, they develop a stronger team mentality. When they are all dressed alike, their all-for-one-and-one-for-all attitude is boosted.With parents saving by not having to buy day to day clothes, they can let their children buy a few nicer and more fashionable clothes for weekends and evenings. Wearing a uniform five days a week can make children appreciate their weekend fashions more. Why Students Should Not Wear Uniforms Parents on the opposing side feel uniforms violate the right to freedom of speech and expression; a uniform cost too much for families struggling financially, uniforms are a band aid on the problem of school violence and does not address the real issues behind it.Uniforms hide warning signs that point to problems that maybe going on with th e child. Some feel that uniforms have not been able to prove wither the decreased discipline or violence and uniforms fail to allow children the ability to learn and make good choices based on their own values. Most feel that uniform are not allowing children to be themselves. Some believe that children cannot be themselves clothes are an expression of who they are. Parents feel that uniforms can be more expensive than regular clothes.Some parents may feel they are a big waste of money wither the school paid for them or not. Some feel uniforms made children uncomfortable and made them focus on the uniform rather than focusing on school work. Also uniforms do not change a child’s behavior in school. Wearing uniforms stop children from getting in trouble and acting out in school. Self-expression is an important part of a child’s development and curbing it with uniforms can be determined to children. Some feel if students are not able to express themselves will in another way by excessive make-up or hairstyles or jewelry.Uniform wear delays transitions into adulthood. Some experts feel teenagers to wear uniforms limits their ability to express in their own way in which can delay their transition in adulthood. Studies show uniforms can be a difficult to enforce in public schools. Conclusion Uniforms have many pros and cons, most believe uniforms are a good option for kids while others feel they can compromise who kids are through expressing themselves through the clothes they wear uniforms cuts down on violence and is a solution to economic problems parents may be facing today.My own personal experience with uniforms causes me to look at uniforms in both sides of the issue. I feel uniforms should be forced in middle or high school but voluntary in elementary schools. I feel most kids in elementary school do not notice what each other wear. Middle and high school is the times where students notice what the other person is wearing or form groups based on who they think are popular or the other. Uniforms are a choice based on school officials and it is up to the child or school if uniforms work. References Website: EduGuide. com Website: Ezarticle. com Website: About. com

Christianity Essay - 1617 Words

The period from the eighth to the fourteenth century was one of vast reforms, some for the better and some for the worse. During this period in Europe, commonly known as The Middle Ages, economic reforms took place as well as social, political, and religious changes. One common theme throughout The Middle Ages consisted of the relationship between the Church and the State. The Catholic church during this era held a prominent role in society, and it had an abundant amount of power and authority during this time. The Catholic Church exercised its authority in many different stages, in which a response from the people occurred because of the way the Church showed its power. The nature of the Catholic Church began its reform around the time†¦show more content†¦The nature of the Catholic Church’s authority again changed during the High Middle Ages in the eleventh and twelfth centuries. Basically, the papacy became more confident by claiming greater powers and actually challenging the monarchs themselves for total authority (Sherman p.166). Pope Gregory VII is a great example of the increased confidence and authority during these times. The papacy under this pope asserted its powers under the proposition derived from Pope Gregory VII. It indicates many of the powers that the Church claims to hold. Some of them include: â€Å"The pope is the only person whose feet are kissed by all princes. He may depose emperors. He may be judged by no one â€Å" (Pope Gregory VII p.168). The pope is obviously claiming higher authority over the State, especially over the emperor. The Church also had the power to excommunicate members of the Catholic Church, which holds a sever punishment especially during the Middle Ages. Because an excommunicated person was forbidden from all social intercourse, this punishment would thus be terrible politically, socially, as well as economically (Noble p.204). In the thirteenth century, Pope Innocent III continued to claim powers for the Church and even had some of his claims hold up. He claimed that the royal power derived the brilliance of dignity from the pontifical authority, which includes the pope (Pope Innocent III p.197). Central governments in the European nations began to evolve and try toShow MoreRelatedThe And Christianity Of Christianity1744 Words   |  7 PagesCourage and Christianity Christianity is one of the worlds most recognizable religions today. With every major religion, a struggle has to be overcome in order to be successful. Over a period of hundreds of years, Christianity spread through the Roman empire. The spreading of Christianity was not an easy task but a terrifying task that took the brave to conquer. 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Animal Farm by George Orwell - 583 Words

Imagine you were an animal who was kind and hard working but was neglected by your owners. How would that make you feel? The animals in George Orwell’s Animal Farm, a satirical novel written about communist Russia, felt sad and neglected because their owners did not treat them with respect. The big pig named Old Major puts the idea in the animals head that they are not being treated poorly and they should do something about it. After Old Major dies, the animals overthrow Farmer Jones. Once the animals are on their own, the pigs take over and become the leaders. They create a new form of government which is called â€Å"Animalism† where all the animals are equal. At first the animals are happy but as time progresses the pigs start abusing their power and start acting like humans. The pigs and in particular Napoleon do not care about the well being of the other animals. Then they start stealing all the milk, and rewriting the history to suit themselves. In addition, the p igs order alcohol have parties, and they use the farm for their own selfish reasons and dont care about the other animals. Animal farm represents the sad results of a failed utopia, just as it happened over and over in history. Orwell uses symbolism, Irony, modern fable, and character foil to add richness and depth to the fable. 3.25/5 There are many symbols in Animal Farm which help the reader understand the allusions to Soviet Russia. One of these symbols is the windmill, which symbolizes industrial RussiaShow MoreRelatedAnimal Farm And George Orwell By George Orwell1034 Words   |  5 Pages Eric Arthur Blair, under the pseudonym of George Orwell, composed many novels in his lifetime that were considered both politically rebellious and socially incorrect. Working on the dream since childhood, Orwell would finally gain notoriety as an author with his 1945 novel Animal Farm, which drew on personal experiences and deeply rooted fear to satirically critique Russian communism during its expansion. Noticing the impact he made, he next took to writing the novel 1984, which similarly criticizedRead MoreAnimal Farm By George Orwell1397 Words   |  6 PagesAn important quote by the influential author of Animal Farm, George Orwell, is, â€Å"Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism.† George Orwell, a Democratic Socialist, wrote the book Animal Farm as an attack on the Communist country of Russia (â€Å"The Political Ideas of George Orwell,† worldsocialism.org). He had a very strong disliking of Communism and the Socialist party of Russia. However, he insisted on finding the truthRead MoreAnimal Farm, By George Orwell1545 Words   |  7 Pagesallow because an this elite institution of people often use this gear to dominate and oppress society. In George Orwell’s story, Animal Farm, Orwell demonstrates that education is a powerful weapon and is a device that can be used to at least one’s benefit. Living in a world where strength is a straightforward to benefit, the pigs quick use education to govern the relaxation of the animals on the farm to serve themselves worked to their advantage. This story in shows the underlying message that   firstRead MoreAnimal Farm By George Orwell944 Words   |  4 Pageslegs(Orwell 132). He carried a whip in his trotter(Orwell 133). In the novel Animal Farm by George Orwell, animals have the ability to talk and form their own ethos, Animalism. Animal Farm is an intriguing allegory by George Orwell, who is also th e author of 1984, includes many enjoyable elements. More knowledge of the author, his use of allegorical elements, themes, symbols, and the significance in the real world, allows the reader to get more out of this glance into the future. George OrwellRead MoreAnimal Farm, By George Orwell876 Words   |  4 Pagesrebellious animals think no man means freedom and happiness, but they need to think again. The animals of Manor Farm rebel against the farm owner, Mr. Jones, and name it Animal Farm. The animals create Animalism, with seven commandments. As everything seems going well, two of the animals get into a rivalry, and things start changing. Food starts disappearing and commandments are changed, and the power begins to shift. Father of dystopian genre, George Orwell writes an interesting allegory, Animal FarmRead MoreAnimal Farm by George Orwell1100 Words   |  4 PagesIntroduction: Widely acknowledged as a powerful allegory, the 1945 novella Animal Farm, conceived from the satirical mind of acclaimed author George Orwell, is a harrowing fable of a fictional dystopia that critiques the socialist philosophy of Stalin in terms of his leadership of the Soviet Union. Tired of their servitude to man, a group of farm animals revolt and establish their own society, only to be betrayed into worse servitude by their leaders, the pigs, whose initial virtuous intentionsRead MoreAnimal Farm By George Orwell1538 Words   |  7 PagesMecca Animal Farm The Russian Revolution in 1917 shows how a desperate society can be turned into a military superpower filled with terror and chaos. George Orwell uses his book, Animal Farm, to parallel this period of time in history. This book is an allegory of fascism and communism and the negative outcomes. The animals begin with great unity, working toward a common goal. The government then becomes corrupted by the temptations of power. George Orwell uses the characters in Animal Farm to showRead MoreAnimal Farm by George Orwell1175 Words   |  5 PagesAn enthusiastic participant in the Spanish civil war in 1936, George Orwell had a great understanding of the political world and made his strong opinions known through his enlightening literary works, many of which are still read in our modern era. Inspired by the 1917 Russian Revolution and the failed society it resulted in, Animal Farm by George Orwell is an encapsulating tale that epitomises how a free utopian society so idealistic can never be accomplished. The novella exemplifies how influencesRead MoreAnimal Farm, By George Orwell1089 Words   |  5 PagesIn George Orwell’s â€Å"Animal Farm†, the pigs as the farm leaders, use unknown language, invoke scare tactics and create specific laws, thereby enabling them to control other animals, to suit their greedy desires, and to perform actions outside their realm of power. Because of the pigs’ use of broad language, and the implementation of these tactics they are able to get away with avoiding laws, and are able to convince other animals into believing untrue stories that are beneficial to the pigs. The firstRead MoreAnimal Farm, By George Orwell1212 Words   |  5 PagesShe stood there over the dead animals thinking to herself what have we come to? We try to become free but we just enslave ourselves to a so called superior kind. Napoleon killed the animals in front of the whole farm and said that this was to be the punishment for the traitors. Snowball was known as a traitor now and anyone conspiring with him would be killed. Snowball and Napoleon both represent historical characters during the Russian revolution in 1917.Snowball who was one of the smartest pigs

Essay about Haha - 1378 Words

Discuss how Haddon’s perspective on personal challenges is conveyed in the Curious Incident of the Dog in the Night-time. In your response, make a detailed reference to your prescribed text. The novel â€Å"The Curious Incident of the Dog in the Night-time† by Mark Haddon conveys the author’s perspective on personal challenges. The important challenges that Haddon conveys is through a fifteen year old teenager named Christopher who is diagnosed with Aspergers Syndrome. This syndrome limits Christopher with coping and having relationships. The challenges that Haddon makes a close reference to are, truth against lies, where Christopher hates liars but admires the truth. Another challenge is having a disability and being different to the society,†¦show more content†¦The narrative voice of Christopher is not linked with fact or logic but is based on reasoning and reveals his great need of order in a disordered world. Haddon is trying to point out that people with a chronic disease need to be acknowledged and need people that are close and distant from them to act in a respectful matter and respect the mutations of people with a disability. Another important idea that Haddon refers to is having a disability segregates someone from the rest of the society and they are seen as eccentric. Christopher’s disability not only affects him, but it also affects his family and the people surrounding him. Christopher’s parents had no prior training as they have a disabled child as revealed to in the novel, this shows that the society has ignored those people with disability and has not taken special requirements in order to support them. The stresses with living with Christopher are shown he is lying on the floor in a shop, in pool of urine and surrounded by bits of broken mixer. This is shown through Judy’s narrative voice. Christopher is convey as putting stress on his parents and on their relationships as shown in the novel as his parents being separated. Although he is clearly intelligent to go to university, coping there will take a great deal of adjustment on his part and ongoing support from his parents and Siobhan who is a teacher at his school.Show MoreRelatedHaha631 Words   |  3 PagesChapter 12: The Cell Cycle Reading guide Overview: 1. What are the three key roles of cell division? State each role, and give an example. 2. What is meant by the cell cycle? Concept 12.1 Cell division results in genetically identical daughter cells 3. What is the meaning of genome? Compare your genome to that of a prokaryotic cell. 4. How many chromosomes are in a human somatic cell? 5. Name two types of somatic cells in your body. 6. What is a gamete? 7. Name theRead MoreTexting Is Not Safe ! Haha1430 Words   |  6 Pages â€Å"I can not discuss this now. Driving and Facebooking is not safe! 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Marketing Strategies L’oreal free essay sample

Moreover, L’Oreal UK is also proud about its technological innovation as its backbone for its brands that are all focused on scientific research, hence, it finds its way to encourage science education and support to young talents the recognition of deserving students who are into science studies. These efforts are aimed to encourage need breeds of scientists being developed through global partnerships with the Women in Science Program, and UNESCO (Message from the Vice Chairman, 2013). L’Oreal external environment complements its business because what happens outside concerns its market. Take for instance, the power consumption of competitors have got something to do with â€Å"L’Oreal’s business. The need to reduce energy consumption is taken as a challenge because this factor could affect not just L’Oreal’s competitors but also as a company because the cost of energy has impact on use of materials, lowering of packaging weight, and carbon footprint, intensifying on â€Å"green chemistry†. All of these things have references to L’Oreal raw materials and development of business strategies to make the company competitive, a leading cosmetics and beauty products not just in the United Kingdom but also in the world. Analysis Internal Environment Distinctive Competence L’Oreal United Kingdom assumes diverse roles in promoting marketing strategies. L’Oreal begins with developing its people to have distinctive capabilities that are uniquely developed around their personal experiences, that things they enjoy, and the directions they want to pursue. Together with these are also added abilities taught to them to broaden their skills and knowledge for the short-term and long-term developments of their careers. L’Oreal comes up with high-profile projects to broaden opportunities for them to shine in their respective interests, roles and responsibilities and skills. L’Oreal believes in the potential of the young people to know and learn new things with the Management Training Team. The evolving needs of the business go with them the evolving capabilities of people working behind the company; the ability of the company to motivate them, and to expose them to dynamic, fast-paced and innovative career enable the company to product quality products, innovative and well-researched products. L’Oreal sets demanding goals and eliminates obstacles that hamper growth by focusing on quality and attention to detail; its standards are never compromised; the roles and responsibilities of people are always reviewed to find ways to improve and even exceed expectations; the passion for new projects which speed up energy and infuse flexibility are very distinctively L’Oreal. L’Oreal looks for quality people working for the company across the globe. Considering the very competitive market, finding the right people is based on a combined strategic thinking and daily operational challenges that are pursued with a vision of setting standards to achieve it. Through conducting consumer research to determine new product opportunities, L’Oreal intends to build strong international relationships with the commercial and logistics teams so that by increasing competitiveness, the company is able to develop promotional schemes that ensure smooth supply-chain process (The Scheme, 2013). External Environment- Critical Success Factor L’Oreal UK transacts business with a very dynamic market that has to take into consideration the kind of markets emerging these days. It has to look into the kind of market presence by defining strategy for each of the targeting emerging markets today; it has to think of the importance of partnering with sectors of society that route into emerging markets. Strategies formulated must overcome the lack of reliable information so that the right mindset may be developed to come up with a pricing paradigm so as to allow wide group of shareholders benefiting from these developments. L’Oreal must also be challenged to preserve and nurture the integration process of motivating people to render quality performance. Markets are growing and the demographic and economic statuses are also growing complicatedly; continuing population growth is a reality while sustained development is taking place to improve quality of life and income levels, hence consumer products are also developed to be affordable to a larger population. Western developed economies are considered to offer growth opportunities; countries like Brazil, Russia, India and China are becoming strong countries where opportunities for growth are emerging. It is vital to search on countries where market presences are potentially high. The markets like the US and the UK are examples of markets where quality of infrastructures is important element of the strategy decision. The power of the local brand competition should not be underestimated considering that the market to consider is bigger than the local market; global consumer products are fast becoming acceptable products in the local market because emerging markets are not limited to local, national but also to international level. To better prepare for the bigger market when selling or marketing products like those of the L’Oreal, it is best to take into consideration factors like: ? Political stability, because there are markets that suffer political instability where wars, civil commotion, corruption, economic and political instabilities are affecting the global market; the need to assess them is essential in defining the target market so as the right government intervention could be developed to arrest the stress or negative complications of situations in the market; ? Infrastructure status is essential, too, in determining the quality, connectivity, and reliability of roads, trains and ports where these are essential support systems and infrastructures that help promote a good market presence for companies like L’Oreal. The reliability of water and utilities is a huge consideration in identifying the right market for the products; ? Quality and reliability of local manufacturing — is also essential because a local supply and manufacturing bases of sufficient quality can be basis for leverage for products that are globally distributed or manufactured; ? Legislative and regulatory environment — what are considered legal constraints in terms of import or local manufacture or buy or build because these have impact on companies that invest its resources in other countries for the purpose of increasing their global presence; ? Consumer understanding is also essential so that sufficient insight into local consumers behavior will facilitate target segments of the population. Bowmans Strategy Clock Given an open market of many players that offer competitive products or services, L’Oreal must be able to prepare its environment in order to gain competitive advantage over their competitors. Using the Bowmans Strategy, L’Oreal must know how to position its products and services with the following criteria: ? Position 1: Low Price Low Value. This principle follows concept that a company offers low price of products, it is expected of it to produce low quality products. To overcome value of products or services, L’Oreal has to deal with its pricing method that is to produce quality products would mean to produce products using right price; ? Position 2: Low Price. L’Oreal is not selling its products at lowest possible price to balance the low margins with high volumes. This approach is not wise for L’Oreal to take because this could only trigger war that benefits customers. Because competition is tough, L’Oreal has to consider sacrificing profitability for the sake of making its products affordable to its market. By attracting large markets would enable the company to share its presence with others in the market by offering products at low prices. By offering quality products at low prices would help the business widen its presence and reach over the long-term. ?Position 3: Hybrid. It is positioning a â€Å"moderate price-moderate value† approach; this either uses lowest price nor the highest quality. It actually strikes a balance between price and quality, and establish a reputation of providing products with reasonable quality at fair prices (Nayab, 2013). L’Oreal may consider using this approach to take a balance treatment between selling its products at no so low prices yet is able to produce quality products because the prices of the products have allowed L’Oreal to balance of the gap between cost of producing the product as against the quality of products the company has to keep up to maintain its reputation for producing quality products. ?Position 4: Differentiation. L’Oreal has to consider this strategy of offering high value products, either at higher prices to compensate for the low volumes of such products, or at low prices in the expectation that greater market share would compensate for the low margins. This would help the company improve its base with additional features; it allows the company to brand or send the message across the product that serves particular type or segment; it also allows the company to undertake innovations in terms of developing the products and distributing them to the market because techniques are applied in doing the same process (Nayab, 2013). Position 5: Focused Differentiation. This could be the best approach that L’Oreal has to consider because it provides high value at high or premium prices; it presents the company’s niche category to compensate for lack of volume by high margins. To project high value of products, cultivating this perception is done through advertisements and selectio n of sales outlet that really taps substantial differentiation in the actual product (Nayab, 2013). ?Postion 6: Increased Price – Standard Product. Over the years L’Oreal is known for its high prices but quality products. Increased prices happen because it needs to rake in cash with a long-term move of doing away with the product as part of a wider strategic goal (Nayab, 2013). ?Position 7: High Price-Low Value. This takes place when only one or a few companies offer the product or service, and such goods or service remain in much demand. But companies that offer low value product at high price would not be able to survive in today’s market because of the strong competitive market that searches for products where there are values for money. With low quality for high price makes the company doomed to survive in a very competitive market; ? Position 8: Low Value –Standard Price. This is not going to apply to L’Oreal because if it does, it is only bringing itself to failure as it is extremely as shortsighted business strategy as it exploits customer ignorance to make quick money. Ansoffs Growth Strategies L’Oreal UK may take into consideration using the Ansoffs Growth Strategies in implementing its marketing plan. Business analyst Igor Ansoff has provided the following strategies for business growth: Market Penetration: L’Oreal is still continuing to build its presence to more new locations across the globe. Besides opening new points of presence, it continues to innovate, develop new products so as to continually introduce products that meet the growing and changing market demands depending on the kind of markets there are that are willing to welcome L’Oreal products. By increasing market share, L’Oreal must be able to increase its market share by improving products, updating and building new products or improving existing products that meet the changing preferences or demands of the market globally. New product development: This is a good approach for L’Oreal when introducing new products in the market, either existing or new. Market development: This is what L’Oreal is doing because it continues to create or develop new markets for its product lines especially now that it is opening new markets in different countries. What it does too is to modify its products that suit the new market overseas. Diversification: L’Oreal has to resort to this strategy because it has to deal with its existing business yet it needs to pursue this strategy when penetrating new markets that are highly attractive. Conclusion L’Oreal has to further study the nature of its business in relation with its customers, company and competitors. To study its customers, L’Oreal needs to focus on the potential customers that it may go business with. This can be done by setting objectives by segmentation based on different ways the products are used. L’Oreal has to study well the potentials of its company as a whole. By evaluating its strengths and weaknesses, its opportunities and threats, it can come up with a short-term and long-term plan that will best manage the challenges of the company and its business. L’Oreal also has to study well its competitors because its marketing plan will depend on the kind of competitors it has to compete with in the market. L’Oreal has to capitalize on its image, it profitability and cost structure differences to make it different from its competitors. Question 1: Keeping the company as the leader in beauty products also poses a lot of other challenges like how can it stay to be the leader when as a company’s operation and even its production processes could possibly be detrimental to the environment? Globally, L’Oreal has been committed to take the necessary steps to reduce the environmental footprint of its products in observance of its products whole life cycle. With 2015 as the target year to achieve its commitment, L’Oreal takes the benefit of sustaining innovation from its production at their factories to distribution of its products to distribution centers. It has also focused its efforts in finding creative and efficient solutions. The Company also recognizes the value of its own people who are working together as groups that are totally committed to innovation so that it can offer cosmetics that match consumers’ extremely diverse aspirations and purchasing power (Annual Report 2011, 2013). The principles of sustainable development are now integrated well at the heart of L’Oreal’s research and development efforts because of the evolving profound economic and societal transformation, which compels it to behave in such a way that economic performances and quality of products have to be in place. The leaders, on the other hand, within the organization, have behaved in such a way that they behave in integrated ethics which are also incorporated in the strategic planning. L’Oreal becomes a global company because of its exemplary companies worldwide. It also observes ethics for it has strong values in managing and conducting their operations. It values integrity, respect, excellence, courage and transparency hence companies that deal with it are also encouraged to keep similar standards as those of the L’Oreal. LOreal finds for itself the value of contributing projects that would help the public in general and this is done by engaging long-term sponsorships and partnerships. It is social commitment in making international corporate programs for Women in Science, and in partnership with UNESCO. These programs are aimed at promoting the role of women in conduction scientific research and the resulting effect would redound to the creation of new vocations worldwide (Sponsorship and Philanthrophy, 2013). L’Oreal has its offices and distribution centers based in the United Kingdom with locations in London, Manchester and Leeds. It deals with its external markets like the hairdressers from around the world. With an estimated number of 5,000 hairdressers from all levels of profession, L’Oreal welcomes them to finish professional courses as provided and facilitated by around 100 UK airdressers. Moreover, to cater to its growing demand for diverse markets, it has developed other products like hair care, hair colour, skincare, cosmetics and fragrances to meet the needs of its consumers and professional markets. L’Oreal has even promoted its other luxury brands like Landcome, Kiehl’s pharmacy product Vichy and La Roche Posay and High Street, and other favo rite brands L’Oreal Paris, Maybelline and Garnier (Company Overview, 2013). Considering that L’Oreal has become a leading player in the beauty and skin care competing other known brands like Revlon, Avon, Procter Gamble and Estee Lauder, its global presence and broad portfolio of brands from professional salon to mass retail brands, set it apart from the rest. Its growing economies in China and India all the more have strengthened its place in the global market making its business fundamentals sound, healthy, and promising (Trefis Team, 2013). L’Oreal’s global presence has helped increase its global market share considering that all consumer segments and beauty products expands its new geographies and products not to mention the fact that its merger projects with its competitors have even gained further share in the markets. In terms of advocacy, L’Oreal is reputed to have fought for important external environment issues such as protecting its good reputation as a growing company by ending the conduct of animal testing. Business for L’Oreal has not been always smooth sailing. It also had its fair share of discrimination lawsuits on institutional racism; it also had experienced widespread condemnation when it conducted its campaign about its product performance while carrying the slogan â€Å"Because I’m worth it† and later on was replaced by â€Å"Because you’re worth it†, then eventually changed to â€Å"Because we’re worth it† in order to motivate consumers to patronize L’Oreal and yet it carried a stronger message to consumers that consumers are involved in promoting the L’Oreal philosophy and lifestyle of providing consumers satisfaction with its products in the market. Question 2: How effective are L’Oreal’s marketing strategies and how can they further enhance their strategies? Considering that L’Oreal is considered as a giant cosmetics brand, it has developed its own effective marketing strategies that support every innovation it has introduced in the market and at the same time continually develop marketing plans the achieve global growth and development for the Company. Jean-Paul Agon, the companys chief executive believes that the beauty category could further expand by 3% and 4% worldwide (L’Oreal shifts marketing model, 2013). Despite of the many challenges happening in the market, and even the many uncertainties in the global market, L’Oreal has found the key to maintaining its market share. It studied well the behavior of the consumers in times of difficulties; it is able to come up with strategies that steal the sales of its competitors which boosts the size of the industry. Stealing the sales is synonymous to getting the market share of competitors in order to project positive place in the market. This would mean increasing not just market share but also the growth. Effective marketing strategies include projecting the totality of the company’s growth; it is seeing what is going on in other countries like those in the Western Europe and North America. With L’Oreal’s wide range of complementary brands in a diverse portfolio, its brands can be sold in different channels, divisions, and price levels. Moreover, through innovation, L’Oreal has always something new and better to offer its market, which extends new ways to drive up sales. Re-innovating products is also something that is supportive of the Company’s marketing strategy. L’Oreal ‘s business is continually growing that it is faced with new business challenges of making it a multi-billion flagship brand that offers products in many beauty categories. It is a leading cosmetics and skincare company in several segments: 12% of the market is skin care which is within beauty care at $90 billion and growing in excess of 5% year-on-year. It has the leading market share in fragrances (at 9%) and makeup segment (at 19%). Within hair care, the second largest segment with beauty care, L’Oreal (at 22%) market share comes a close second to Procter Gamble, with double the share of Unilever, the third largest player in the segment (Trefis Team, 2013). L’Oreal also focuses on the Southeast Asian market by studying well the nature of its markets in India, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Considering that the beauty market in Asian countries is growing fast, it is but right that L’Oreal strategizes its marketing efforts in building up its market in this region. Another marketing strategy being developed by L’Oreal is to develop new innovative ‘Hair care and Styling† products or product range that will attract more of its professional consumer markets. L’Oreal can maximize its market potentials, too by integrating its marketing strategy that utilizes digital knowledge, marketing skills in this real-life business competition so as to capture as many consumers as there are in the market. L’Oreal also made use of content marketing by discovering new, emerging musicians and their styles as it partnered with the Rolling Stone (Gutman, 2013). It searched for new artists in the country and this way, L’Oreal developed a series of content around its program by engaging the artists to connect with its consumers in building stronger affinity and emotional connection (Gutman, 2013). L’Oreal also made use of the digital marketing. Using this marketing strategy, it enables the Company to increase its marketing capability as well as sales even if there is increasing overall marketing or advertising spending. The digital marketing become effective because it has continuously gained the share of void through all types of media tools. Building partnership with TV and print companies, the digital linkage becomes easier to start up and create huge impact in terms of effective marketing schemes. With the digital marketing, it has actually changed the dynamics of marketing as it serves as catalyst on areas where most of the marketing spending is identified or allocated (Neff, 2012). Digital marketing is not limited to linking with TV and print media but is bolstered but how effective marketing can also be done in partnership with digital forms of advertising like partnering with You Tube, providing various how-to videos, and other digital innovation, not discounting the use of Facebook digital features, too (Neff, 2012).